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Last updated on 2024年7月15日

You're meeting new clients virtually. How can you use non-verbal cues to establish rapport?

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In today's digital age, business meetings often occur in a virtual space, making the art of non-verbal communication more challenging yet equally important. When you're meeting new clients virtually, your ability to use non-verbal cues can significantly impact the establishment of rapport and the success of your interaction. Non-verbal cues include facial expressions, gestures, posture, and even the environment visible behind you on the video call. Understanding and consciously employing these cues can help bridge the gap created by the lack of physical presence and foster a sense of trust and connection with your clients.

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1 Smile Often

A warm, genuine smile is a universal sign of friendliness and openness. When you meet new clients virtually, smiling can convey that you are approachable and happy to engage with them. It sets a positive tone for the meeting and can help put clients at ease. Remember to smile naturally at appropriate moments, such as when greeting clients or reacting to shared ideas. This simple gesture can go a long way in making clients feel welcomed and valued, even through a screen.

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刘宏涛

Content Marketer & Copywriter ?? | Inspiring People Through Content That Relates! ? | 2nd Year Advertising Student At Xiamen University Malaysia
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Smiles heal. A study shows that smiling helps to lower blood pressure under a stressful situation. Recall back to your secondary school days, who is your favourite teacher? I bet he or she is a cheerful teacher with a bright smile that makes you interested in every class. It is the same for clients.

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2 Eye Contact

Maintaining eye contact during a virtual meeting can be tricky, but it's essential for creating a sense of connection. To simulate eye contact in a video call, you should look directly into the camera rather than at the client's image on your screen. This may feel unnatural at first, but it gives the impression that you are looking at them directly, which can be reassuring and helps to build trust. Practice this technique to become comfortable with it, and remember to occasionally glance away to avoid staring, which can be perceived as aggressive or uncomfortable.

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3 Mind Your Posture

Your posture speaks volumes about your confidence and attentiveness. When seated for a virtual meeting, sit up straight with your shoulders back, conveying that you are engaged and interested in the conversation. Slouching or leaning too far back can suggest disinterest or a lack of professionalism. Additionally, leaning slightly forward can show that you are actively listening and involved in the discussion. Good posture not only improves others' perception of you but can also enhance your own focus and cognitive engagement.

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Andre Felipe Galvao

Cientista Social | Professor | Líder Comercial | Entusiasta em Growth e Marketing Digital
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Ao conhecer novos clientes virtualmente, observe os pequenos detalhes: o tom de voz, a express?o facial e a postura. Um sorriso ou uma express?o de interesse pode revelar muito sobre como se sentem. Reaja a essas pistas com empatia e autenticidade para criar uma conex?o verdadeira.

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4 Gestures for Clarity

Gestures can help emphasize points and express enthusiasm, even in a virtual setting. Use hand movements to underline important statements or to show agreement. However, be mindful of the camera frame; keep gestures within view and ensure they are not too exaggerated, which can be distracting. Subtle nods and head tilts can also indicate understanding and empathy. These non-verbal cues complement your spoken words and add another layer of communication that can enrich the virtual meeting experience.

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5 Control Your Environment

The environment visible during a virtual call contributes to the non-verbal message you send. A tidy, professional background suggests organization and competence, while a chaotic one can lead to negative assumptions about your work style. Ensure good lighting so that your face is clearly visible, avoiding harsh shadows or backlighting that can obscure your expressions. Also, minimize background noise and interruptions to maintain a professional atmosphere where non-verbal cues can be clearly seen and interpreted.

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6 Dress Appropriately

Lastly, the way you dress for a virtual meeting can serve as a non-verbal cue that sets the tone for the interaction. Dressing professionally, even if only from the waist up, shows respect for the client and the meeting. It indicates that you take the engagement seriously and can foster a similar professional mindset in clients. While business attire may vary depending on your industry, erring on the side of formality is usually a safe bet for making a good first impression.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Emeka Anorue

Operations and coordination Specialist
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One thing i found interesting in is listening to understand the client and do not do all the talking. Talking too much sends a wrong signal and a wrong message. The impression it creates is that, you do not value others. You know it all and people are scared of working with people who think they know too much

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You're meeting new clients virtually. How can you use non-verbal cues to establish rapport?

1

2

3

4

5

6

7

1 Smile Often

2 Eye Contact

3 Mind Your Posture

4 Gestures for Clarity

5 Control Your Environment

6 Dress Appropriately

7 Here’s what else to consider

Business Communications

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You're meeting new clients virtually. How can you use non-verbal cues to establish rapport?

1

2

3

4

5

6

7

1 Smile Often

2 Eye Contact

3 Mind Your Posture

4 Gestures for Clarity

5 Control Your Environment

6 Dress Appropriately

7 Here’s what else to consider

Business Communications

给文章评分

感谢您的反馈

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