You’re a marketing analytics professional. What’s the one skill you can’t do without?

1 Why new technology matters

New technology can help you gain insights, automate tasks, and improve your performance. Whether it's a new software, a new platform, or a new method, new technology can offer you new opportunities and challenges. For example, you can use artificial intelligence (AI) to create personalized content, predictive analytics to forecast demand, or natural language processing (NLP) to analyze customer feedback.

2 How to keep up with new technology

Keeping up with new technology can be overwhelming, but it doesn't have to be. You can use some strategies to stay updated and informed. For example, you can subscribe to newsletters, blogs, podcasts, or webinars that cover the latest trends and best practices in marketing analytics. You can also join online communities, forums, or networks where you can exchange ideas and tips with other professionals. And of course, you can always take courses, workshops, or certifications that teach you how to use new technology effectively.

3 How to evaluate new technology

Evaluating new technology can be tricky, but it's essential. You don't want to waste time, money, or resources on something that doesn't work for you or your goals. You need to consider some criteria to assess the value and suitability of new technology. For example, you need to check the reliability, security, and compatibility of new technology. You also need to compare the costs, benefits, and risks of new technology. And most importantly, you need to align new technology with your objectives, KPIs, and metrics.

4 How to implement new technology

Implementing new technology can be challenging, but it's rewarding. You need to plan, execute, and monitor your adoption process. You also need to involve and communicate with your stakeholders, such as your team, your clients, or your management. For example, you need to define your goals, scope, and timeline for using new technology. You also need to test, troubleshoot, and optimize your new technology. And finally, you need to measure, report, and improve your results with new technology.

5 How to innovate with new technology

Innovating with new technology can be exciting, but it's also risky. You need to experiment, learn, and iterate your solutions. You also need to embrace failure and feedback as part of your growth. For example, you need to identify problems, opportunities, or gaps that new technology can solve or create. You also need to prototype, validate, and refine your ideas with new technology. And lastly, you need to scale, share, and celebrate your successes with new technology.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?