Use marketing automation to refine your consumer journey and to find which journey is the most efficient for you. Sometimes they are too much data to analyze to have a good answer and this is when AI can support you strongly

To win back leads slipping away from your email sequences, it’s essential to assess and refine your approach to re-engage and re-capture interest. Here’s a strategy to improve conversions and revive interest among disengaged leads: Segment and Personalize: Start by segmenting your audience based on their behavior (e.g., those who open emails but don’t click, versus those who haven’t engaged at all). Tailor follow-up messages to address their specific needs or pain points, showing that you understand their journey. Optimize the Subject Line and Preview Text: If leads aren’t opening your emails, they may not find the subject lines compelling. Experiment with attention-grabbing, personalized subject lines that create urgency or curiosity

Most of the time, when you’re bleeding email subscribers, it can be attributed to emailing too often or irrelevant content. If that’s the situation you’re in, adjust your email frequency and content strategy. Keep refining often as you build your voice and audience.

To recover lost leads in email sequences, identify drop-off points and refresh content with personalized offers or insights. Simplify CTAs and A/B test subject lines to boost open rates by 15-20%. Add a re-engagement sequence offering exclusive incentives, and adjust frequency to avoid fatigue. Monitor metrics continuously to optimize and retain leads effectively.