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You're looking to break into the Partnership industry. How can you build your network?

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Breaking into the partnership industry can be challenging, especially if you don't have a strong network of contacts and referrals. Partnerships are all about building trust, value, and mutual benefit with other organizations and individuals. How can you develop the skills and connections you need to succeed in this field? Here are some tips to help you build your network and advance your career in partnerships.

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1 Identify your goals

Before you start reaching out to potential partners, you need to have a clear idea of what you want to achieve and how you can offer value. Do you want to learn from experts, find mentors, collaborate on projects, or access new markets? What are your strengths, interests, and areas of improvement? How can you align your goals with the needs and goals of your target partners? Having a specific and realistic vision will help you focus your efforts and communicate your value proposition effectively.

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Kristopher Mychasiw

Sports Marketing & Partnerships Leader | Driving Revenue Growth through Global Partnerships | Results-Driven Executive
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To expand your network in the Partnership industry, start by connecting with professionals on LinkedIn. Reach out to them, ask about their journey, and gather tips. Attend industry events and mingle. Join online groups and forums, sharing experiences and insights. Be genuine and curious, and relationships will naturally grow.

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2 Research your prospects

Once you have your goals in mind, you need to identify and research the organizations and individuals that match your criteria and interests. You can use online platforms, such as LinkedIn, Crunchbase, or AngelList, to find relevant information about their profiles, backgrounds, activities, and achievements. You can also leverage your existing contacts, such as colleagues, friends, or alumni, to get introductions or referrals. The more you know about your prospects, the better you can tailor your outreach and pitch.

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Galina Shmeleva

Leveraging AI and data to enhance HR Tech products | Ecosystem enthusiast | Passionate connector and community builder
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I find important to focus on domain expertise or industry that you feel passionate about. Knowing the ecosystem in your domain, its main players and how products complement each other from the technology or business standpoint will open you doors to connecting with people on Linkedin through meaningful conversations. Here’s what I find helpful: - Researching industry trends in a chosen field; - Following thought leaders in partnerships in this field; - Following major industry players and learning how they build and grow their ecosystems; - Engaging in conversations on Linkedin and attending GTM-focused events will eventually allow you to grow your network in partnerships in a chosen field

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Glenn Robertson

Changing the shape of Indirect GTM through joint proposition, content, creativity and engagement. CEO of Purechannels | Founder of Komz | Inventor of RESPONSEBALL | Host of the Drop In.
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There are a couple of ways of approaching this. Who do you already know? And who do you know will assist you? And Who do your customers or prospects know and already work with? You need to be meeting your customers where they are, so working with the partners they already work with is a great place to start as a lot of the trust and confidence already exists.

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3 Engage with your community

Building your network is not only about contacting potential partners directly, but also about engaging with the broader community of your industry and niche. You can participate in online forums, groups, and events, such as webinars, podcasts, or workshops, where you can share your insights, ask questions, and learn from others. You can also create and share valuable content, such as blog posts, case studies, or infographics, that showcase your expertise and perspective. By being active and visible in your community, you can establish your credibility and reputation, and attract the attention of potential partners.

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Eric Gerstein

Partnerships at Workday
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Ideas to get started: - Connect with partnership leaders in your area and industry through LinkedIn - Join a partnership professional community like Partnership Leaders - Go to industry conferences and attend networking events - Start your own networking group through Meetup in your area - Follow partnership leaders on LinkedIn not maybe not a target to connect but an ongoing learning opportunity

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Glenn Robertson

Changing the shape of Indirect GTM through joint proposition, content, creativity and engagement. CEO of Purechannels | Founder of Komz | Inventor of RESPONSEBALL | Host of the Drop In.
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Search on LinkedIn for people with 'Partnerships' in their title. Check them out. Reach out and connect. Or review their content and like/react/comment. See what groups they are part of and go hang out. Check out Partnership Leaders and look at all the people they have, the locations they cover and the content they create. There are also a lot of events going on, so just go and get a feel for things. Partnership is having a wonderfully bright light shone on it at the moment, and there is a lot of content, activity and people around. The other thing about the partnership community... we love to help! So ask. Ask a lot! :-)

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4 Nurture your relationships

Once you have initiated contact with your prospects, you need to nurture your relationships and build trust over time. You can do this by following up regularly, providing feedback, offering support, and showing appreciation. You can also look for opportunities to collaborate on small projects, such as co-hosting a webinar, co-writing a blog post, or co-sponsoring an event, that can demonstrate your value and compatibility. The goal is to create a win-win situation for both parties and move from a transactional to a strategic partnership.

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Glenn Robertson

Changing the shape of Indirect GTM through joint proposition, content, creativity and engagement. CEO of Purechannels | Founder of Komz | Inventor of RESPONSEBALL | Host of the Drop In.
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The essence of partnerships is people, and building good relationships that can last for long periods of time. By nature this is not a quick fix! It is a committment, but a valuable one. LinkedIn is a great place to find new people with common goals, backgrounds, objectives. Reach and ask. Simple. Start a conversation. Offer to help. Make introduction. Partnerships in business rely on trust and confidence... and these are not things that you can just 'get'. They take a very long time to build... but a much shorter time to lose! Stay true, how would you like to be treated? Look for groups, and join then. Ask questions, comment on threads, see who the key people are... follow, shadow and interact with them. Model behaviour. You can do it!

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5 Expand your horizons

Building your network is not a one-time activity, but a continuous process of learning and growing. You should always be open to new opportunities, challenges, and connections that can help you develop your skills and achieve your goals. You should also seek feedback from your partners and peers, and reflect on your performance and progress. By expanding your horizons, you can discover new possibilities and perspectives that can enrich your partnership career.

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Glenn Robertson

Changing the shape of Indirect GTM through joint proposition, content, creativity and engagement. CEO of Purechannels | Founder of Komz | Inventor of RESPONSEBALL | Host of the Drop In.
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Partnerships are everywhere, tech, telecoms, hospitality, automotive. You can see great examples of partnerships everywhere... check out Dell and Intel, Every cell phone manufacturer and Android, Ford and Michelin, Coca-cola and McDonalds. These are global, high end examples, but check out the ones local to you too... how the trades people work together, the accountant and the solicitor have a connection, the funeral organiser and the florist. It all fits into Partnerships. There are examples everywhere, and have been for centuries. Currently we look to partnerships as a way of earning trust with prospects and customers, but the examples of excellence are everywhere, not just in your current industry.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're looking to break into the Partnership industry. How can you build your network?

1

2

3

4

5

6

1 Identify your goals

2 Research your prospects

3 Engage with your community

4 Nurture your relationships

5 Expand your horizons

6 Here’s what else to consider

Partnerships

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You're looking to break into the Partnership industry. How can you build your network?

1

2

3

4

5

6

1 Identify your goals

2 Research your prospects

3 Engage with your community

4 Nurture your relationships

5 Expand your horizons

6 Here’s what else to consider

Partnerships

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感谢您的反馈

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