You're looking to boost your email open rates. How can you use email personalization to do it?

In my opinion, email personalization matters because it makes people feel like the email is just for them. For instance, using their name, recommending things they might like, or talking about their interests makes the email more interesting. It grabs their attention, and when emails feel more personal, people are more likely to open and read them.

E-mail personalization is too important to neglect. E mails are addressed to an individual and every individual is a unique entity who wants to know how much you really care before they can buy anything from you including your words. And in that process the sender also finds out more about the receiver , his problems, challenges and undesirable feelings. The sender therefore creates the power to transform this form of Communication into a High touch conversation.

Simply put, nobody wants to feel like another face in the crowd. They want and need to know that you recognize their humanity. Whether people admit it or not, it’s true. If competitors A and B offer a very similar product or service, they’re going to go with the company that made them feel seen and heard. That’s often true even if your product is slightly lesser in quality. Marketing, at its core, is about making people *feel*. Growth can thrive or die on that alone. The first step in making somebody feel like you recognize them as an individual is personalizing your email. Show them that you’re willing to take the time to recognize them and you’ll have a much higher chance at them taking the time to learn about what you’re offering.

A strong but relevant subject line is useful that connects us to our reader(s). For example, if we have met someone in the past and if we recall the time and place-- add that in the subject line, this will generate some curiosity and help in opening of our email.

In my experience, tools like Mailchimp or HubSpot help organize and automate emails. Additionally, systems like Salesforce track customer info for personalized messages. Some tools automatically add details like names. On the other hand, there are tools like Dynamic Yield, that can change content based on interactions. A few tools like Klaviyo or Shopify personalize emails based on what customers buy. So basically, these tools make it easier to create personal and interesting emails.