You’re looking to automate your marketing. What are the best products to consider?

I have been Communications Director of different companies for 30 years. I did journalism at the university. What I would say is to be very, very careful with automatization. The most important thing for mkt & comms dept is the audience, the clients, the people. it is very important to listen, to understand, to know what they expect from you. Automating can lead you to be very efficient but not very human...I don't know if customers, more demanding than ever, expect that from brands. I am not against but don't forget empathy and engagement

In my experience driving the demand generation for cloud computing business through digital marketing, the use of digital marketing automation tools is a prerequisite for successful initiatives. Tracking, coordinating, and measuring results become challenging without leveraging this technology. The latest digital marketing automation platform spans from open-source solutions to extensive platforms like V-Tiger, HubSpot, and SalesForce.Com. Before delving into these three key areas, it is crucial to: - Identify your target audience. - Determine the most effective way to reach your target audience. - Define the cost of customer acquisition you are willing to invest.

Voici une belle liste de questions à se poser avant de partir une stratégie de marketing par courriel / automatisations : 1) Qu’est-ce que je veux envoyer à mes clients ? Courriel ? SMS ? 2) Combien vais-je devoir faire de ventes pour payer l’abonnement mensuel ? 3) Ai-je les ressources en interne pour développer les contenus nécessaires et prendre en charge la nouvelle plateforme ? 4) De quel(s) type(s) de support à la clientèle ai-je besoin ? Message, téléphone, langue, prise en charge plus complète ? 5) Comment est-ce que la plateforme se connecte à mes autres sources de données ? 6) Est-ce que je peux avoir une démonstration ou créer un compte gratuit rapidement ?

I will always start with the pain-points of the Business Users. So far, I can list down 3 key use-cases that can help marketers in Fintech: 1. A knowledge-based chatbot to help engage with customers so that they get all their questions answered promptly 24/7, which ultimately lead to product purchase or on-boarding completion. 2. Leverage on Generative AI to help with copywriting with multi-lingual requirements (currently it depends on the existing in-house or marketing agency's capabilities), which can be limited at times 3. The final & most important is to link the internal data (customers & consumption) with the product portfolios to automate customer life-cycle management

Outlining the objectives is the most important stage. All other activities and choices will be in service of fulfilling these objectives. Assemble a cross functional team, over multiple well managed & documented sessions, discuss the current situation and map out the requirements (must haves, nice to haves, CAPEX & operating budgets available, metrics to track with the tool, expected success & failure scenarios, interfaces to other software, etc). Then dive into the available tools and map them against the requirements. Narrow down #of candidates to 4-6 based on highest match to reqs. Then dive into the details by meeting each candidate as many times as necessary before making a decision. The devil is in the details so take your time here.

Unleash the power of AI-driven marketing automation with tools like HubSpot or Marketo, seamlessly integrating with your current CRM to revolutionize customer engagement and streamline workflows. Elevate your marketing game by exploring innovative solutions such as Zapier, allowing you to intelligently connect and automate tasks across diverse platforms, maximizing efficiency and minimizing manual effort. Embrace the future with cutting-edge platforms like Autopilot, designed to harmonize with your existing tech stack, enabling personalized, data-driven campaigns that resonate with your audience on a whole new level.

Choosing the right marketing automation tool hinges on its compatibility with your existing infrastructure. Seamless integration with current systems, like CRM or social media tools, streamlines workflows, preventing data inconsistencies and duplication. Opting for a product that either natively integrates or easily adapts through connectors is crucial for a cohesive and efficient marketing strategy.

Il est également important de considérer l'impact de l'intelligence artificielle (IA) dans le domaine. L'intégration de l'IA peut offrir des analyses prédictives plus précises, une personnalisation améliorée du contenu et une meilleure segmentation des clients, ce qui peut considérablement augmenter l'efficacité des campagnes marketing automatisées.

It’s rare to implement all commercial systems and data at the same time, it’s usually an evolutionary process. For smaller businesses there is a good selection of customer generation providers that hook into Microsoft or Google office seamlessly.

Conduct a thorough audit of the marketing tools and systems you currently use. Consider their effectiveness, user-friendliness, and integration capabilities. If they are not yielding desired results or are too complex, it might be time to explore alternatives like Salesforce for CRM or SEMRush for SEO and SEM.

Hey, I am NO Marketing expert... and I know it! So I hire carefully and then from an Exec Leadership role, I find it crucial to listen to the people that are experienced experts. I weigh those positions appropriately, consider their guidance against our budget and goals, and 'green-light / Red-light'.

When I consider any systems lead solution I aim for simplicity and only advocate a complex solution if it demonstrates a clear competitive advantage. Focussing on smaller businesses where marketing teams are smaller it is necessary to have a simple system that a wider team can operate. Consider it this way. If a marketeer is on holiday how is marketing content going to be prepared for distribution? To be fair, a good system can be scheduled in advance, but if not who and how?

I’ve seen many Marketing leaders make purchasing decisions based on the organization they want to create instead of the organization they have. This creates a lot of frustration on both sides. If you don’t have data driven and tech savvy marketers you can do one of two things: - Stick with a basic platform that has an easy to use interface - Consider up skilling your team to better leverage more the more sophisticated platforms and technology available. Or depending on your organization you can outsource this to an agency or third party that specialize in this area The best path, create a data driven tech savvy team coupled with a person focused on marketing innovation so your organization can capitalize on cont’d MarTech advancements.

I’ve learned that one can either choose to work ON the business or work IN the business; therefore we must choose your team wisely. Skills, expertise and knowledge of people, processes and technologies are of great importance. People: Identify the skills that your team will require and carefully identify the skill gaps that need to be acquired either through training or by new hire. It is important to also choose soft skills to ensure team harmony. Processes: Commit to processes that align to a team”s strengths and value. This will empower teams to create the acceleration necessary to meet demand outcomes while mitigating project risks. Technology: Choose relevant technologies such as CRMs, Content Management and AI tools.

Analyze the existing skill set within your team. Do you have expertise in content creation, SEO, social media management, or data analysis? If there are skill gaps, you could look into hiring specialists, training your current team, or outsourcing certain tasks. The right personnel can significantly improve your marketing effectiveness.

Being able to fully personalize and track one to one with your target customer yet fully automate remains the ideal. Full integration with CRM is essential and ability to seamlessly add other data integration. Pardot remains a market leader based on the ability to automate messaging in a true one to one manner, while also allowing other stakeholders visibility into the holistic customer relationship.

In your quest for marketing automation tools, consider your customers and segments as a crucial fourth factor. These tools enable precise audience segmentation based on demographics, behavior, preferences, and buyer's journey stage. This customization enhances message relevance and boosts conversions. Select a product matching your data requirements, offering flexibility for crafting custom segments and rules, based on your customer base and market dynamics.

Uma dica atual é usar ferramentas de análise de dados e inteligência artificial para segmentar seu público de forma mais precisa e eficiente, levando em conta n?o apenas as características estáticas, mas também as dinamicas, como o comportamento em tempo real, o histórico de compras, as preferências de canais e os gatilhos emocionais. IA pode e vai te ajudar!

Understanding your customer base is crucial. Conduct surveys or interviews to get insights into their behavior, preferences, and needs. If you have different customer segments, for example, millennials and baby boomers, create personalized marketing strategies for each of these groups.

Understanding customers is an important factor in any business. While sales is the life line of the business, without customer there is no business.

Opt for AI-driven marketing automation platforms that leverage machine learning to analyze vast datasets, enabling dynamic campaign optimization and personalized targeting, maximizing performance metrics. Integrate advanced analytics tools that offer real-time insights into customer behavior, allowing for agile decision-making and the ability to adapt marketing strategies instantly based on evolving trends and consumer preferences. Embrace cross-channel automation solutions that seamlessly synchronize marketing efforts across various platforms, ensuring a cohesive and streamlined approach, ultimately enhancing overall performance and delivering a more impactful customer experience.

Avalie a capacidade da ferramenta para rastrear e analisar as taxas de convers?o em diferentes estágios do funil de vendas. Isso ajuda a identificar pontos de atrito e oportunidades para melhorias. Certifique-se de que a plataforma oferece relatórios personalizáveis que podem ser adaptados às suas métricas-chave de desempenho (KPIs). A flexibilidade nos relatórios permite uma análise mais aprofundada.

In marketing automation, performance and analytics are key. Consider tools that offer features like: 1. Campaign Performance: Visibility into campaign success measured by engagement metrics like open rates, click-through rates, conversion rates. ? 2. Customer Analytics: Detailed insights into customer behaviors and preferences for improved targeting. ? 3. ROI Tracking: Ability to quantify the return on investment from your marketing efforts. 4. Sales Funnel Analysis: Tools to identify where leads drop off in the sales cycle to optimize conversion paths. ? 5. Social Media Analytics: In-depth data from social platforms to refine your strategy. 6. SEO Tools: Monitoring your website's search engine rankings and recommending improvements

Les produits d’automatisation du marketing de pointe vont au-delà de la simple collecte de données ; ils intègrent des fonctionnalités d’intelligence artificielle pour prédire les tendances du marché et le comportement des consommateurs, permettant ainsi une personnalisation accrue et une optimisation en temps réel de vos stratégies marketing. En fonction de vos objectifs spécifiques et de vos indicateurs clés de performance, il est judicieux de choisir un outil capable de générer des rapports détaillés et personnalisables, offrant ainsi une base solide pour tester, affiner et révolutionner vos approches marketing.

Regularly track and analyze your marketing efforts. Use tools like Google Analytics to understand website traffic and conversion rates, or social media analytics for engagement metrics. This data-driven approach will help you identify successful strategies and areas for improvement.

Put the right tools in place for your objectives. The martech space is littered with awesome point solutions and I see people go for the “all in one” approach instead of “best of breed”. Don’t sacrifice quality for gains that often aren’t realized in the all in one solutions.

Pardot (by Salesforce), Autopilot, Drip, Keap and Zoho MarketingHub are also good products. Apart from the use cases that you would like to cover, integration consideration with other tools used by your company, the size/maturity of your team and your budget would play a major role in selecting the right tool.

?????? 10 ???????? ???????????????? ?????? ?????????????????? ????????????????????. 1. ??????????????: Comprehensive marketing automation tools. 2. ??????????????????: Features audience segmentation and e-commerce integration. 3. ????????????????????????????: Personalized lead tracking. 4. ????????????: B2B marketing automation by Salesforce. 5. ??????????????: Enterprise-level marketing automation. 6. ????????????????????: Popular among content creators. 7. ????????: Tailored automation for online businesses. 8. ????????????????????: Email and SMS marketing automation. 9. ???????? ????????????????????????: Seamless integration with other Zoho products. 10. ??????????????????????: Offers landing pages and webinars for all business sizes.

When we think of marketing automation it is important to identify not only how to automate your marketing but also how to integrate with existing systems. We need to also consider the vertical you work in because there are vertical specific tool that you can consider. Salesforce Marketing Cloud is a robust toolset that provides a number of advantages for marketing automation. Makes good use of audience definition, journeys and has AI enable analytics that provides great insights. For those who are budget conscious HubSpot has become both a solid CRM and Marketing automation platform. For those working in regulated industries I would recommend Veeva particularly for Pharma.

Be hyper diligent of your lists and your cross brand lists. Refine and make these as smart as possible and your clients will feel like you ARE actually speaking to them.

Ensure that the marketing automation product seamlessly integrates with your existing tools and systems. Compatibility with your Customer Relationship Management (CRM) software, email platforms, and other essential applications is crucial for a streamlined workflow. Look for a solution that not only meets your current needs but also adapts to the growth and changes in your tech stack over time. Integration capabilities contribute significantly to the overall efficiency and effectiveness of your marketing automation efforts.

Antes de tomar uma decis?o, avalie cuidadosamente suas necessidades específicas, considere o tamanho da sua empresa, seu setor e a complexidade das suas campanhas de marketing. Além disso, verifique as integra??es disponíveis, o suporte ao cliente e o custo total de propriedade. Algumas ferramentas oferecem planos gratuitos ou períodos de teste, o que pode ajudar na avalia??o da plataforma antes de comprometer-se completamente.

Besides traditional tools, I would like you to consider #AI tools like Pattern89, Automizy and Ometria. Such tools are getting matured but depending upon the specific use case, these can be game changers.

The marketing landscape is constantly evolving, so staying adaptable is key. Keep abreast of emerging trends, such as the rise of voice search or AI in marketing, and monitor your competitors’ strategies. Continuous learning, testing, and adaptation are essential for long-term marketing success.

Before finalizing any tool, would suggest taking a thorough demo and trying to test in-depth. Once onboarded, follow the guided training religious - question and try to get to the roots of the platform and make it a success for your respective usecase. Being a first-hand user I can ensure that marketing automation is powerful, but it's not a magic solution. Focus on creating high-quality content, defining clear goals, and measuring your results for successful implementation.