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You’re a leader in Search Engine Optimization. How can you develop your strategic thinking skills?

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As a leader in Search Engine Optimization (SEO), you know how to optimize your website and content for search engines and users. But do you also know how to optimize your thinking for strategic decisions and actions? Strategic thinking is a valuable skill that can help you navigate complex and uncertain situations, anticipate future trends and opportunities, and align your goals and actions with your vision and values. In this article, you will learn four ways to develop your strategic thinking skills as a SEO leader.

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1 Assess your current level

The first step to improve your strategic thinking is to assess your current level of proficiency and identify your strengths and weaknesses. You can use various tools and frameworks to evaluate your strategic thinking skills, such as the Strategic Thinking Assessment Test (STAT), the Strategic Thinking Questionnaire (STQ), or the Strategic Thinking Competency Model (STCM). These tools can help you measure your ability to analyze, synthesize, evaluate, and create strategic insights and solutions. You can also ask for feedback from your peers, managers, mentors, or coaches to gain a different perspective on your strategic thinking performance.

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Christopher Parker

LinkedIn Top Organic Search Voice | SEO Expert and Copywriter | I Help Businesses Find and Connect With Customers Online
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Be honest and humble during the assessment. Don't try to justify results that you don't like. Instead, acknowledge the fact that actual strategic thinking isn't really taught in schools. In fact, you're required to follow specific, formulaic lesson plans from kindergarten all the way through college. So, it's okay if you score poorly because you've probably never taken the time to actually study strategic thinking. An HONEST assessment can help you identify where you should begin.

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2 Expand your knowledge and perspective

The second step to enhance your strategic thinking is to expand your knowledge and perspective on your industry, market, customers, competitors, and trends. You can do this by reading, researching, attending webinars, podcasts, or courses, joining online communities, or networking with other SEO professionals and experts. The more you learn and expose yourself to diverse and relevant information, the more you can broaden your horizons and generate new ideas and insights. You can also use tools like SWOT analysis, PESTLE analysis, or Porter's Five Forces to help you assess the external and internal factors that affect your SEO strategy.

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Christopher Parker

LinkedIn Top Organic Search Voice | SEO Expert and Copywriter | I Help Businesses Find and Connect With Customers Online
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I would highly recommend doing each of these steps while also studying the works of prominent strategic thinking. LinkedIn Learning offers an excellent course on the topic. The Great Courses also offers a course that breaks down the entire process into actionable bits.

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3 Practice strategic thinking exercises

The third step to sharpen your strategic thinking is to practice strategic thinking exercises that challenge your mind and stimulate your creativity. You can use various techniques and methods to practice strategic thinking, such as scenario planning, mind mapping, brainstorming, reverse engineering, or SWOT analysis. These exercises can help you explore different possibilities, scenarios, and solutions for your SEO challenges and goals. You can also use tools like the Business Model Canvas, the Lean Canvas, or the Value Proposition Canvas to help you design and test your SEO strategy and value proposition.

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4 Apply strategic thinking to your SEO projects

The fourth step to apply your strategic thinking is to use it in your SEO projects and tasks. You can do this by setting clear and SMART goals, defining your key performance indicators (KPIs), conducting regular audits and analysis, implementing data-driven and user-centric actions, and monitoring and evaluating your results and feedback. You can also use tools like Google Analytics, Google Search Console, SEMrush, or Moz to help you track and optimize your SEO performance and outcomes. By applying strategic thinking to your SEO projects, you can improve your efficiency, effectiveness, and impact as a SEO leader.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Roshan Kumar Jha

Top-rated SEO Expert | Google Ads | Search Engine Marketing | Social Media Marketing | Content | SMO | PPC | Freelancer
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Develop a holistic understanding of how various elements within your organization and the broader digital ecosystem interact and influence each other. Consider the interconnectedness of different factors when developing SEO strategies and making decisions.

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You’re a leader in Search Engine Optimization. How can you develop your strategic thinking skills?

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1 Assess your current level

2 Expand your knowledge and perspective

3 Practice strategic thinking exercises

4 Apply strategic thinking to your SEO projects

5 Here’s what else to consider

Search Engine Optimization

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