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Last updated on 2024年8月28日

You're launching a new project. How can you convince stakeholders to provide additional resources?

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Launching a new project in the non-profit sector can be both exhilarating and daunting. You're tasked with the challenge of not only ensuring the project's success but also convincing stakeholders to invest additional resources. This often requires a combination of strategic planning, effective communication, and a deep understanding of the value your project brings. Stakeholders, who may include donors, community leaders, or board members, need to believe in the project's potential impact and see a clear plan for how their resources will be used. It's about building trust and demonstrating that your project aligns with the organization's mission and their personal or professional values.

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Pradeep Esteves

Director at Context India
Jo?o Martins Felcar

Profissional de governan?a corporativa, estratégia, finan?as, gest?o de custos, gest?o de projetos, controladoria…

1 Articulate Vision

Articulating a compelling vision is the cornerstone of garnering stakeholder support. Your vision should paint a vivid picture of what the project aims to achieve and its significance to the community or cause you serve. When you present your vision, make sure it resonates with stakeholders' values and goals. Explain how their contribution will be instrumental in realizing this vision. It's not just about what the project does, but why it matters – the narrative you create can inspire stakeholders to see themselves as pivotal characters in a story of positive change.

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Pradeep Esteves

Director at Context India
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In my view, one needs to first identify who the key stakeholders for the organisation and for a particular project are. This will determine how one goes about involving the key stakeholders. If the community (beneficiaries as some call it) are the key stake holders, then if one goes with a pre-determined/rigid vision (however clear), it may not sync with the community, thereby one cannot expect any participation or contribution from them. If not one may not succeed. On the other hand if this question is for raising resources from a donor only, then too I fail the project would have lesser chances of success, unless it has the involvement and is accepted by the primary stakeholders, from initial planning to implementation to results.

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Jo?o Martins Felcar

Profissional de governan?a corporativa, estratégia, finan?as, gest?o de custos, gest?o de projetos, controladoria, engenharia de produtos e gest?o de rh. Foco em projetos de governan?a e atua??o em Conselhos de Admin.
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Minha experiência com gest?o de projetos indica que o engajamento das pessoas é proporcional à capacidade de elas anteverem os propósitos ligados à causa que o projeto busca atender. Numa entidade sem fins lucrativos é necessário evidenciar os benefícios que a sociedade irá alcan?ar com o desenvolvimento dos trabalhos, quais produtos ser?o ofertados para a popula??o e quais problemas o projeto resolve. A mobiliza??o para um objetivo social é relevante a partir da quantidade de pessoas que ter?o melhoria na sua qualidade de vida, no atendimento de suas necessidades básicas e na promo??o do bem estar social.

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2 Engage Personally

Engagement on a personal level can significantly influence stakeholders' willingness to provide additional resources. Personalize your approach by understanding each stakeholder's interests and motivations. When you meet with them, discuss how their specific contributions have made a difference in the past and how they can help shape the future of the new initiative. By making stakeholders feel valued and essential to the project's success, you're more likely to secure their support and resources.

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3 Show Impact

Demonstrating the potential impact of the project is crucial. Stakeholders want to know that their investment will lead to tangible outcomes. Provide a clear roadmap of the project's goals and how you plan to measure success. If possible, use examples from similar past projects to illustrate the kind of impact they can expect. This not only showcases your organization's track record but also helps stakeholders visualize the change they can help bring about.

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4 Leverage Networks

Leveraging your existing networks can be an effective strategy to attract additional resources. Encourage stakeholders to tap into their networks by sharing the project's vision and its importance. This not only amplifies your reach but also adds credibility to your project when other respected community members or organizations endorse it. A recommendation from a trusted source can be a powerful motivator for stakeholders to increase their support.

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5 Offer Recognition

Recognition is a powerful tool in your arsenal to motivate stakeholders. Offer them public acknowledgment for their contributions, such as featuring their names in newsletters, on your website, or at events. Tailor recognition opportunities to what you know about your stakeholders – some may appreciate public accolades, while others might prefer private expressions of gratitude. By showing appreciation for their support, you reinforce their decision to invest in your project and maintain a positive relationship for future endeavors.

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Pria R.

Long-standing advocate for women’s empowerment | Inspiring | Authenticity, genuine passion & kindness | Soft and strong | Transformative power of light | Incredible investigator leveraging various skills
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I absolutely believe that offering public recognition for contributions and provision of resources has the potential to significantly increase support for projects and fundraising. I have come to realize that human being like to feel appreciated and by offering recognition for their input, this helps them to feel that their help is meaningful. Closely aligned to this, is the need for donors or others providing support in any area to feel aligned with the goals and objectives of the non-profit and to be made aware of the impact of their contribution and the role they play by so doing in furthering the worthy goals at hand and they y making an impact. They need to feel the sense of impact and be treated as stakeholders.

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6 Foster Collaboration

Fostering a sense of collaboration with stakeholders is key. Involve them in the planning process and decision-making where appropriate. This inclusion not only provides them with a sense of ownership but also allows you to benefit from their expertise and insights. When stakeholders feel they are part of the team working towards a common goal, they are more likely to contribute additional resources and champion the project within their circles.

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You're launching a new project. How can you convince stakeholders to provide additional resources?

1

2

3

4

5

6

1 Articulate Vision

2 Engage Personally

3 Show Impact

4 Leverage Networks

5 Offer Recognition

6 Foster Collaboration

Nonprofit Management

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You're launching a new project. How can you convince stakeholders to provide additional resources?

1

2

3

4

5

6

1 Articulate Vision

2 Engage Personally

3 Show Impact

4 Leverage Networks

5 Offer Recognition

6 Foster Collaboration

Nonprofit Management

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感谢您的反馈

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