You're launching a new product marketing campaign. What graphic design tools should you use?

Typically, PMMs don't choose graphic design tooling ?? They provide messaging, content angles, benefits, and ICPs to the visual design teams. The design team is the one responsible for using graphic design tools. Probably, someone who started this LinkedIn-generated article did know that ??

For your product marketing campaign, leverage tools like Canva and Adobe Spark for easy-to-use design creation. Canva's AI-powered features enhance your design process, offering templates and suggestions based on your content. Adobe Spark also provides templates and easy customization. For more advanced AI-driven graphic design, consider using DALL-E by OpenAI, which generates unique images based on textual descriptions. Another AI tool, Looka, is great for logo creation and brand identity. Remember, these tools can significantly streamline your design workflow, allowing you to focus more on strategy and execution. Choose tools that align with your campaign's complexity and your team's skill level for maximum effectiveness.

Building brand awareness takes consistency in design and messaging. It's not just design. It takes 14+ positive touches for consumers to recognize your brand. Be true to your tone, voice, messaging, design, colors -- it will pay off. Your product should align to your brand. Straying away could hurt the effectiveness of your product launch.

A graphic design gives a solid image to your concept and product. It should be related to the message the brand or product needs to convey, for example sometimes strong animals represent strength in the products. The elements such as shape, color, size can attach your target audience to your brand/ product very easily and can result it better brand recall.

A few tools to get started with Product Marketing - Canva to create fascinating designs + short videos - Figma to develop compelling landing pages - Jasper to generate content with brand tone - Internal SMEs to produce technical content - Grammarly to remove typos and more -

- Well, you can opt for the industry standard Adobe suite of software like Illustrator, photoshop, etc. - Also, your team needs to have hands-on experience in Figma as it is a versatile tool that will help you in a lot of things like pitch decks, presentations, etc. where you need to push out content on an urgent basis. - Canva can also be an underutilized asset for a graphic team. Some of the features and UI of top paid software can not be competed but every tool has its use case and one can never opt out of one just because it is available free of cost.

Cinema 4D or Blender: For creating 3D graphics, especially useful if the marketing campaign includes three-dimensional elements or animations. Affinity Designer and Affinity Photo: Alternatives to Adobe tools, which offer similar functionalities at a more affordable price. Prototyping tools like InVision or Marvel: Useful for creating interactive prototypes and design presentations to demonstrate how elements will work on different platforms. Google Web Designer: If the campaign involves online ads, this tool can be useful for creating interactive HTML5 ads. Project management tools like Trello or Asana: To organize tasks, assign responsibilities, and keep track of team progress.

When choosing a graphic design tool, consider factors like budget, skill level, and collaboration needs. Some tools offer free trials, while others require subscriptions. Assess ease of use and expertise requirements. Look for tools specialized in your design needs, whether for web, logo, or infographics. Check for collaboration features and ensure compatibility with your product's style, tone, and messaging. Easy sharing, exporting, and editing capabilities are also essential.

Firstly, let's define our goals and audience: What are you aiming for (brand awareness, leads, sales)? Who are you targeting (social media, website, email)? This will help us determine if beginner-friendly or advanced tools are required. Next, we can choose tools based on our needs, such as social graphics, mockups, or presentations. When selecting graphic software, several factors are important to consider: ? Learning Curve: Choose tools that match your team's design expertise. ? Cost-Effectiveness: Evaluate various pricing models (freemium, subscription, pay-per-use) and select tools that fit your budget. ? Community and Support: Opt for tools with active communities and reliable support options in case of any issues.

It's worth reiterating that Canva can be incredibly valuable for marketers. Not only do its templates often spark creativity, but the platform also simplifies the process of sharing visual content across different teams.

Here's a list of popular and effective graphic design tools for product marketers, ranging from beginner-friendly to more advanced: Beginner: Canva Intermediate: Adobe Spark Advanced: Adobe CC

From hands on experience I can clearly state that dogma has been an amazing graphic design tool that brings together multiple departments - R&D, Marketing, Product Marketing and management and puts all on the same page. From mocks through storyboards Figma allows to visualize user journeys and product screens in a very effective way

Product marketers can choose from various graphic design tools, meeting diverse needs. Canva offers user-friendly design for social media, web, print, and video, with collaborative features. Figma allows powerful web and mobile product design, collaboration, and prototype testing. Adobe Photoshop, a classic, offers advanced photo and image editing, integrating with Adobe's suite. Piktochart simplifies infographic, report, and presentation creation, enhancing data visualization and storytelling.

One of the most user-friendly graphic design platforms is Canva...hands down. With the widespread adoption of AI, the barriers between creative ideation to execution will diminish as we transition from a society of consumers to creators. Canva's product enhancements like "Magic Suite" show how they're empowering everyday people to tap into their creative lens!

Collaborative design tool that facilitates teamwork, especially when multiple team members need to collaborate in real time on a design project. Graphic tablets: Devices like Wacom or Huion to improve precision and creativity when working with drawing and design tools. Selecting the right tools will depend on the specific requirements of the campaign, the type of products you are promoting, and the preferences of the design team. It is important to stay up to date with the latest trends and technologies in graphic design to deliver innovative and effective results.

A successful product marketing campaign goes beyond graphic design tools. Follow best practices by understanding your target audience, their needs, and preferred visuals. Define goals aligned with your product's value proposition and customer journey stage. Apply design principles and maintain brand consistency. Test designs, gather feedback, and continuously optimize based on results for sustained impact on product marketing metrics.

Pienso que es clave emplear imágenes y/o gráficos de primera calidad que enriquezcan el mensaje y que llamen la atención de la audiencia. La herramienta en ocasiones pasa a ser optativa, muchas van a poseer funciones magníficas, pero la base, y el uso que le des, son claves.

Conhe?a seu público-alvo: Entenda quem s?o seus clientes ideais e quais s?o suas preferências, necessidades e desejos. Isso ajudará você a criar designs que ressoem com eles e os levem a agir. Mantenha a consistência da marca: Utilize as cores, fontes, logotipos e outros elementos de identidade visual da sua marca de forma consistente em todos os materiais de marketing. Isso ajuda a refor?ar a identidade da marca e a aumentar o reconhecimento dela. Crie designs visualmente atraentes: Seus designs devem ser esteticamente agradáveis e chamar a aten??o do espectador. Use imagens de alta qualidade, cores vibrantes e layouts bem organizados para criar designs atraentes.

Remember the 3 seconds rule! It takes 3 seconds for a consumer to decide whether to engage/ take action with a design/post or any other visual format. Given the fact that consumers spend more than 4 hours on average interacting with digital devices, it is crucial to convey your message in a crisp and digestible format to stand out from the cognitive overload.

Generate variants to suit a list of personas to offer personalised experience for the same product introduction will increase engagement and ultimately the conversion rate as well as CLV.

A product marketer can easily fall into the trap of designing everything by themselves because it's "faster" and it saves resources. Well, it actually wastes resources—your time you could spend planning, writing, or thinking about the product/feature positioning or messaging, considering risks, etc. You also risk of your images looking unprofessional, and people easily notice when images are designed by a non-designer. Get your in-house designer to help or hire a freelancer. Stress the importance of visual assets inside the company to get a design budget. Don't risk it and don't spend 3 hours of your day figuring out how to glue the layers in Figma. But, don't get me wrong here - as a marketer you still need to have some basic design skills

The choice between a journalist and a graphic designer for product marketing depends on the specific needs of the project. Both bring unique skills: the journalist in persuasive writing and audience understanding, and the graphic designer in creating visually appealing elements. In some cases, a journalist with graphic design criteria can be a suitable option.

Having a great story to tell: be it a customer testimonial, a brand story that clearly enunciates the r key value propositions, is yet another key element behind a successful product marketing drive/campaign as well.