Collaborating across teams will help us maintain a unified vision while exploring new ideas! Regular feedback sessions could also be beneficial in aligning our new features with the established brand identity.

Here are some of the ways: 1. Brand guidelines are to be created and followed. This includes your brand colors and communication style. 2. You need to stick to the core values of the brand and not deviate from that. The product messaging should align with the overall brand story. 3. Add innovative features and build them on top of your brand story.

1. Define Brand Guidelines: Establish brand values, tone of voice, visual identity (colors, fonts, logo usage), and overall brand personality. 2. Incorporate Innovation Thoughtfully: Ensure that new features or designs align with the brand's ethos and enhance its identity rather than diluting it. 3. Cross-functional Collaboration: This ensures everyone understands and adheres to brand guidelines while contributing to innovation. 4. User-Centric Approach: Understand how your target audience perceives your brand and how new features can meet their evolving needs without alienating existing customers. 5. Testing and Feedback 6. Training and Communication: Educate internal teams, stakeholders, and partners. 7. Monitor and Adjust

When launching a new product line, keeping brand consistency while embracing innovation is key. Think of how *Phool* turned discarded temple flowers into eco-friendly products—an unexpected twist yet rooted in purpose. Do the same with your brand. Keep your core values intact but showcase the new features as a bold leap forward. Maybe create a sensory experience or an interactive story that immerses your audience, blending the familiar with something they've never seen before. Keep the heart of your brand steady, but let your innovation surprise and engage in ways they didn't expect.

To ensure brand consistency while innovating, I feel the following things would make sense: - Define core brand values and identity - Conduct market research to align innovations with customer expectations - Create design guidelines for new products - Maintain consistent messaging across all channels - Integrate new features gradually, explaining their connection to brand ethos - Use familiar design elements alongside innovative ones - Ensure new products solve existing customer pain points - Train staff on communicating brand values and new features - Gather feedback to refine the balance between consistency and innovation - Regularly audit products to maintain alignment with brand standards