1- Identify Your Target Audience: Clearly define your target market to tailor your marketing efforts. 2- Leverage Existing Channels: Utilize existing channels like social media, email, and your website to promote the product. 3- Create Compelling Content: Develop high-quality content, such as product demos, blog posts, and social media posts. 4- Build Partnerships: Collaborate with influencers or complementary businesses to reach a wider audience. 5- Track and Analyze: Monitor key metrics like website traffic, social media engagement, and sales to measure the impact of your efforts. 6- Iterate and Improve: Continuously gather feedback and make adjustments to your strategy as needed.

Few pointers on top of my mind : 1. Strategic beta users are gold - Handpicking early users who match our ideal customer profile and are vocal in our industry yields better launch momentum. They become natural evangelists and their feedback carries real weight. 2. Double down on what works - Rather than trying everything, focus on proven channels. If our Slack community drove adoption last time, prioritize that over new platforms. 3. Build buzz through wins - Share real user success stories early. Nothing sells like authentic results, especially when they come from peers in your target market. It creates natural FOMO that marketing can't buy.

When launching a new product, I’ve found that leveraging existing resources can make all the difference. Start with your current customers—they already trust you, so email campaigns and social media are great tools to engage them. Aligning marketing, sales, and support teams ensures a seamless launch, where everyone knows their role. And don’t skip the data—looking at past launches and customer behaviour helps refine your strategy and target the right audience. It’s all about working smart with what you have!

Collect insights from your current customers to refine the product and ensure it meets their needs, minimizing the risk of misalignment with the market. Highlight how the new product complements or enhances previous purchases to drive interest. Partner with Influencers or Businesses by expanding reach through collaborations that leverage their networks without heavy investment. Identify target segments for more efficient, data-driven marketing. Use current infrastructure to streamline production, distribution, and support, reducing costs. Ask satisfied customers to share their experiences and refer others, generating organic word-of-mouth promotion.

This should be a walk in the park, since I hope you started developing the product with market launch in the back of your mind. So you already know which feature is solving your target groups biggest problem. and you already confirmed that in interviews or some data source, otherwise you wouldn't have start building it. Right? You know the target audience and what specific part of your product will be their hallelujah moment. Ai can write the copy and a crash-course social media marketing will do the rest to validate MVP. If you get traction, get budget (or reserve revenue) to hire A-players to take it to the next level. Becasue eventually marketing is just as important as product to get a succesfull business going.