You're launching a new product. How can you leverage customer feedback to enhance your messaging strategy?

Do it similar to HAUL: 1) have a pre-launch testing. 2) closely monitor social media platforms, online reviews, and customer comments on their website and third-party retail sites. 3) leverage customer feedback into a kickstarter campaign through informed decisions about potential product improvements and customer service enhancements.

Launching a new product is exciting, but crafting the perfect message to resonate with customers is key. Here's how customer feedback can be a goldmine for your messaging strategy. By gathering insights through surveys, social media listening, and user testing, you can understand how your target audience perceives similar products, what language they use, and their pain points. This allows you to tailor your messaging to address their specific needs and preferences. Imagine you're launching a fitness tracker. Feedback might reveal customers are overwhelmed by existing options. You can then craft messaging that focuses on your tracker's user-friendly design, making it a breeze to navigate their fitness journey.

L'utilisation d'outils d'analyse automatique ou semi automatique est à privilégier. Ce sont par exemple Excel, Power Bi. Par ailleurs, il est important de désagréger l'analyse entre de thèmes fondamentaux et ceux non fondamentaux.

Do you "Listen" to your Customers? Top Companies are distinguished by the consistency with which they listen to, and actively seek out the ideas and opinions of customers. They incorporate their views into their plans to ensure customer satisfaction, loyalty and increase market share. A smart company must have the ability to listen attentively. Not every idea a company has is going to be a good one, and not every direction is the right one. When a Leader can listen and seek the ideas of trusted individuals, the team and company is more likely to be successful. I made ALL the mistakes. Learn from me. WIP. Better than yesterday. Follow Chito Tungol #Gangstamentor

Launching a new product requires a messaging strategy that resonates with your target audience. Customer feedback provides a goldmine of insights to achieve this. By analyzing surveys, social media comments, and support interactions, you can identify common themes in how customers perceive your product's value. This can reveal areas where your messaging might be unclear or missing the mark. Use this feedback to tailor your language, highlighting the benefits that resonate most and addressing any pain points that emerge. This data-driven approach ensures your messaging speaks directly to customer needs, increasing engagement and driving product adoption.

It’s never been easier for workers to collaborate—or so it seems. Open offices, messaging, and virtual-meeting software in theory make people more visible and available. But as the physical and technological structures for omnichannel collaboration have spread, evidence suggests they are producing less interaction—or less?meaningful?interaction—not more. This happens because individuals, not companies, decide when and how to engage with others. They become adept at shutting people out and reading signs that their coworkers wish to be left alone. Many companies don’t understand how to achieve the kinds of collaboration they want. WIP. Better than yesterday. Follow Chito Tungol #Gangstamentor

Es fundamental el análisis de datos para la toma de decisiones, en un lanzamiento de producto. El análisis y la medición, será sumamente importante para saber hacia dónde ir.

As I had previously mentioned, utilizing AI for the analysis of data is a huge time saver and can often result in more accurate reporting aslong as the algorithm has clear and concise rules.

Customer feedback is a goldmine for crafting a messaging strategy that resonates with your target audience. By analyzing feedback from surveys, focus groups, and customer service interactions, you can identify recurring themes. Look for compliments that highlight the product's strengths this language is what truly connects with potential customers. Feedback can also reveal areas for messaging improvement. Are there features customers find confusing? Use clear, concise language to explain their value. By incorporating customer insights, you can refine your messaging to address genuine needs and showcase your product's true worth.

D'après mon expérience, les utilisateurs les plus engagés fournissent les insights les plus précieux. Utilisez ces informations pour affiner votre message en adoptant les termes et expressions exacts de vos clients. Cette technique garantit un message clair et pertinent, montrant que vous écoutez et répondez à leurs besoins. En basant votre stratégie de communication sur les commentaires des clients, vous créez une connexion authentique et efficace avec votre audience.

Again, AI would be my go to strategy. However, understanding what to prompt and how to prompt the AI is crucial to achieving the desired results. For example, "Produce 5 short variations of an engaging marketing message related to this product that we are selling" One would then cherry pick the best messages and edit them manually for the best results. Although this is a rough example, it gets the point accross. AI algorithms have their own way of understanding what they are being ask or prompted to accomplish. So if you don't know how to communicate with an AI algorithm then you might be better off creating messages manually from scratch. Honestly I could talk about this for hours! AI is an amazing tool if used correctly.

Launching a new product is prime time to leverage customer feedback and refine your messaging strategy. By A/B testing variations of your messaging with potential customers, you can gather data on which language resonates best. For example, test headlines that highlight different product features and see which ones generate the most clicks. Analyzing open ended feedback like survey responses can also reveal if your messaging aligns with customer needs. Pay attention to the words and phrases customers use to describe their problems and desires - incorporating this customer-centric language can dramatically enhance your message's impact

Tester différentes variantes de message est crucial. En utilisant des tests A/B, vous pouvez déterminer quelles versions sont les plus efficaces. Ce processus itératif permet d'affiner continuellement votre stratégie pour maximiser l'engagement et la conversion.

Instead of launching live variations of messages, why not ask the AI "Based on the results provided from our survey. Rank each of these messages from best to worst. (10.0 being best) and (0.0 being worst). Rank by likelihood of customer conversion" Review the results and then proceed accordingly with live testing.

At this stage it may be worth the investment of developing an in-house AI algorithm that scrapes user data and feed back base on clear and definitive constraints, creating and deploying consumer surveys all based on the collected data. This algorithm could (at the same time) perform real-time adjustment drafts that can be later reviewed and ultimately deployed once they have been deemed adequate.

Medir el éxito de una estrategia, es la clave para evaluar si la estratega está yendo por buen camino o si necesitamos modificar algo para acomodarla. Tener en claro cuáles son nuestros objetivos, ayudaran a medir los KPIs del negocio.

Los KPIs pueden ser empleados de muchas formas para mejorar la efectividad de la estrategia de mensajería de un producto. Por ejemplo, si estás utilizando correos electrónicos como parte de tu estrategia, los KPIs miden la tasa de apertura de correos electrónicos para indicar la eficacia de tu línea de asunto y el interés de tu audiencia en el mensaje. También pueden realizar un seguimiento del número de clics dentro de tus correos electrónicos para saber cuán atractivo es el contenido. Por otro lado, la tasa de conversión es un KPI que mide cuántos receptores de tu mensaje han realizado una acción deseada, como suscribirse, realizar una compra; con el fin de brindarte una idea clara de la efectividad de tu estrategia de mensajería.

Companies often misunderstand the problem of users leaving their platforms. "Disintermediation" is a sign that your customers don’t think you are adding as much value as you think you are. Firms struggling with disintermediation can take simple steps to stop the bleeding before it’s too late — if they understand what’s really taking place. They should consider six factors: urgency rake risk skill frequency modularity The solution for disintermediation is quite simple: Create more value than you take. Stop playing the role of toll-taking gatekeeper and start playing the role of value-adding partner. WIP. Better than yesterday. I made ALL the mistakes. Learn from me. Follow Chito Tungol #Gangstamentor

Mesurer le succès de votre stratégie de messagerie avec des KPI comme les ventes et l'engagement est essentiel. Ces données montrent si vos messages fonctionnent réellement. Cependant, il est important d’aller au-delà des chiffres pour comprendre comment vos messages résonnent avec les clients et ajuster en conséquence. L'objectif est de garantir que chaque message atteint vos objectifs commerciaux tout en répondant aux besoins des clients.

Incorporating customer feedback into your messaging strategy, will impact your product launch communications resonance with your audience, and when done right you'll help elevate comms engagement & sales enablement efforts. To make the most of customer feedback when launching a new product, collect insights from diverse channels like surveys, social media & customer reviews. Examining this feedback can help you pinpoint recurring themes, areas of dissatisfaction, and customer preferences within your specific target market. Use this information to tailor your messaging strategy & customise your communications approach to address the needs & concerns of your customers, whilst emphasising the unique distinctive benefits of your new product.

Small business owners want to get the most out of their marketing. They want to build their brands, get new leads, and be able to show the ROI of their marketing efforts every step of the way.?But with many nascent small business owners looking to run as lean as possible as they establish their businesses, marketing is often one of the first things that gets cut from a budget. It’s hard to dedicate dollars to marketing when the mortgage due date is creeping up and sales have been sluggish this quarter.? But even if you’re a small business owner without a quote unquote "marketing budget", there are plenty of marketing activities you can do that are free. Well, mostly free. They’ll cost you your time. Follow Chito Tungol #Gangstamentor