?Connect with them on LinkedIn, study their profile, and engage them in discussions where you can demonstrate your functional expertise. For more efficiency, you can learn how to automate Linkedin outreach to streamline your outreach and follow-up processes. ?Most sales teams adopt some kind of follow-up email sequences or triggers that are applied at different stages of the lead nurturing cycle. While the selection of follow-up modes largely depends on the preferences of your clients, I generally find the following sequence applicable to most businesses. ?Thank you email after the initial sales meeting, along with the meeting minutes and action items. ?Sales follow-up email 24 hours before the deadline for the next action item.

An effective way to prioritize your customers is by applying the 80/20 principle, which shows that 80% of your sales revenue comes from just 20% of your customer base. Focusing on and nurturing these core customers can drive a greater increase in revenue compared to investing the same effort across your entire customer base.

Time Sensitivity: In Direct Sales, Time sensitivity is crucial. Prioritize follow-ups with clients who might want to take advantage of those. Some clients may have specific deadlines which makes their follow-up urgent. While doing this always have a sharp eye on clients who has potential for Upsell/Cross-sell

If you have a large number of accounts you are responsible for, I can guarantee you they are not equal in value. A really good rule is to identify 60 dream clients. 60 is very easy to manage, as that is just 12 calls a day, and by the end of the week, you'll have touched base with all 60. By focusing on your 60 clients who are the highest targets and bring the most potential value, you will have time to also add value to those targets who might not bring as much value to your organization. And for those weeks that you are just slammed, you'll have the capacity to connect with your 60 dream clients, as you just need to make 12 calls a day.

Para priorizar seguimientos en cuentas de Venta Directa, aplica el criterio de urgencia e impacto. Evalúa cada cuenta según tres factores: potencial de negocio, etapa del ciclo de ventas y necesidades inmediatas del cliente. Aquellas en fases críticas de cierre o con oportunidades de venta adicionales deben ser prioridad. Utiliza un CRM para obtener una visión clara del estatus de cada cuenta y evitar que se pierdan oportunidades. Además, mantén una comunicación constante con tu equipo para identificar cambios o nuevas prioridades. Este enfoque te permite gestionar eficientemente el tiempo y maximizar resultados, enfocándote en clientes con mayor probabilidad de conversión.