Journaling; If you’re not so familiar with the clients, write down things you learnt about them in a book. Also, you could write the client’s feedback. For example; if one client hasn’t made a purchase yet because he/she needs to discuss with their significant other, you should put that down so that you don’t mix the conversation with the client that said they were travelling and will only get make a purchase when they are back from their travel.

Each client has their own needs and process. Treat each client individually and without bias. Things often don't work out the way anticipated and each client deserves the best representation. In most of these cases there are other buyer's interested whose offer details are unknown. Multiples are rarely just between clients of one agent.

Keeping multiple clients satisfied when they're eyeing the same property involves transparent communication and exploring alternative options that meet their needs, ensuring each client feels valued and supported throughout the process.

Ensure you have a fit for purpose Consultation process, this really helps to establish motivation. We all have a human desire to be understood and active listening and playing back what you've heard helps to ensure you'll build trust. Ultimately if you are working for the seller your job is to create competition and give the client choice of buyers. Explaining to potential buyers that this listing is popular and in demand will help to keep them as future customers. Often we can leverage this relationship to secure another sale. Be transparent, communicate clearly and ideally when it comes to offers in person.

It's all about finding the motivation for each buyer (or seller). Why "THIS" property? There will only be one transaction, but knowing the wants and needs of those that do not get this transaction could lead to another transaction which gets them what they are looking for.