It is the perfect situation to showcase your authenticity and effectiveness as a provider to your clients. While the new clients would appreciate a little extra attention, smooth onboarding and a little hand-holding; the long-term clients would be really pleased with occasional value additions and a generally proactive approach towards them. It's also noteworthy that noticing your loyalty and commitment towards a long term client, gives your new client an assurance for the longer run.

Setting and adhering to a code of honour is must. Setting clear expectations about coach's availability and expectations from the client would help here. When we set the boundaries and follow those automatically the trust builds up because now the clients know that everyone is treated equally. Giving an orientation session to the new clients would help them build trust and confidence in our group coaching sessions.

Maintaining trust and rapport with both long-term and new clients requires effective communication and organization. Ensure that you allocate dedicated time for each client to address their unique needs and expectations. For long-term clients, regular check-ins can reinforce your commitment and ensure they feel valued. Set clear expectations from the outset and keep them informed about progress. Personalize your approach by understanding their goals and challenges. Utilizing CRM tools can help you track interactions and manage tasks efficiently, ensuring no client feels neglected. Balancing your attention and being proactive in your communications will help you build strong relationships with both long-term and new clients.