"The commander in the field is always right and the rear echelon is wrong, unless proved otherwise." - General Colin Powell -

You may also let audience(s) know your intention to authenticate information and communicate situational updates periodically, as a priority. Importantly, however, your need to conserve resources, to prioritize aid or assistance to those who may need it most, is job one, within your brand mission and values guardrails.

Establish a clear communication line: Designate a single spokesperson to ensure consistent messaging. Verify information: Cross-check facts with reliable sources before releasing statements. Be transparent: Acknowledge uncertainties and provide regular updates. Stay calm and composed: Maintain a professional demeanor to build trust. Monitor media coverage: Correct misinformation promptly.