Lets suppose you’re launching an AR tourism app, and the development timeline is tight. To keep marketing and project timelines aligned, you have to set clear milestones—beta testing, final release, and post-launch updates. While the development team finalizes core features, your marketing team builds buzz with sneak peeks and beta invites. As soon as the beta is ready, marketing ramps up with user testimonials and previews. Both teams have to meet weekly to adjust messaging based on progress, ensuring the app’s launch and marketing campaigns hit together, for boosting the impact.

Synchroniser projets RA et stratégies marketing demande quelques étapes - Une feuille de route partagée : Créer un planning commun pour aligner les étapes clés. - Des réunions de coordination : Rassembler équipes créatives et marketing pour ajuster les priorités ET mettre en place un canal de communication ouvert pour éviter les surprises ! - Un suivi des KPI : Analyser les métriques RA en temps réel ou presque - Une flexibilité intégrée : Anticiper les retards et ajuster rapidement les campagnes.

I align AR projects with marketing goals by integrating immersive experiences that enhance brand storytelling and user engagement, while ensuring measurable outcomes like customer retention and conversion align with business objectives.