You’re in a job interview and the interviewer asks, “Why do you want to work here?

Research the company thoroughly to understand its values, culture, and goals. Tailor your response to align with what the organization values most. Dive deep into the company’s website, annual reports, and recent news to gain insights into its mission and vision.

"Why do you want to work here?" Before you apply for a position you will have already gone through a whole list of answers to this question e.g. pay, opportunities, convenience, challenges, promotion, reputation, experience... The importance of your answer in the interview is that it is framed in a way that resonates with panel and their pressing needs. 1) Be real- don't second guess - make it personal to you and relevant to them 2) Know the values which the organization stand for (you would be ill advised to be applying to an organisation which has values you can't support) and highlight fact that you share these values 3)Understand the challenges the organisation may have and how your experience and skills can help them meet them

Before diving into an interview, it's crucial to thoroughly research the potential employer. Their website, social media presence, and industry news articles can paint a vivid picture of their mission, values, and what truly matters to them. Additionally, leveraging your network for insights from former employees or current contacts can provide invaluable insider perspectives. By immersing yourself in this information, you can craft a compelling response that resonates with the company's specific goals and challenges.

Take a moment to showcase your interest in the profile offered. If you have insights about organization's growth, work culture, feel free to share it. Highlight your past experience which is relevant to offered profile.

Reflect on what draws you to this specific company. Is it their innovative approach, their commitment to sustainability, or their industry leadership? Identify the unique aspects that resonate with you. Create a list of reasons why this company stands out to you, emphasizing aspects that align with your own values and career goals.

During the interview, take a moment to showcase your enthusiasm for the opportunity. Reflect on what initially drew you to the company and the specific role. Consider your career aspirations and how your existing skills and interests align with the company's mission and the position's requirements. Highlighting this alignment demonstrates your genuine interest and potential value as a team member.

Demonstrate how your skills and experience can contribute to solving challenges or advancing the company’s objectives. Show that you understand the company’s needs and are eager to be part of the solution. Analyze the company’s recent challenges or opportunities and brainstorm ways you could contribute positively.

Share responses that incorporates the following below themes: Specificity: Mentions the company's service/product and industry, demonstrating research. Enthusiasm: Uses strong verbs like "impressed" and "drawn to" to showcase genuine interest. Relevance: Highlights relevant skills and achievements that benefit the company. Alignment: Connects the company's values to your own, showing cultural fit.

Keep your response focused and to the point. Aim to convey your enthusiasm and qualifications in a clear and concise manner. Avoid rambling or going off on tangents. Practice delivering your response in front of a mirror or to a friend, refining it until it’s succinct yet impactful.