You're hit with unexpected trade show costs. How do you decide where to allocate your expenses?
When surprise expenses pop up at a trade show, prioritize your spending to ensure maximum impact. Here's how to make the tough decisions:
- Assess the potential return on investment (ROI) for each cost to determine its value.
- Cut non-essential items that don't directly contribute to customer engagement or sales.
- Consider sharing costs with other exhibitors, such as shared space or joint marketing.
How would you handle unexpected trade show costs? Share your strategies.
You're hit with unexpected trade show costs. How do you decide where to allocate your expenses?
When surprise expenses pop up at a trade show, prioritize your spending to ensure maximum impact. Here's how to make the tough decisions:
- Assess the potential return on investment (ROI) for each cost to determine its value.
- Cut non-essential items that don't directly contribute to customer engagement or sales.
- Consider sharing costs with other exhibitors, such as shared space or joint marketing.
How would you handle unexpected trade show costs? Share your strategies.
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