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You’re having trouble networking in your business. What are some ways to overcome common obstacles?

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Networking is a vital skill for any business owner, entrepreneur, or professional who wants to grow their network, find new opportunities, and build relationships. However, networking can also be challenging, especially if you face common obstacles such as shyness, lack of time, or unclear goals. In this article, we will share some ways to overcome these barriers and improve your networking skills.

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1 Identify your purpose

Before you attend any networking event, online or offline, you should have a clear idea of why you are there and what you want to achieve. Do you want to meet potential clients, partners, mentors, or peers? Do you want to learn something new, share your expertise, or get feedback? Having a specific purpose will help you focus your efforts, choose the right events, and prepare your elevator pitch.

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Chris Ward

Empowering Small Businesses with Comprehensive Legal Solutions and Group Benefits | LegalShield Specialist
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Strategize your network engagement. Many approach events aimlessly, pondering chance encounters. Not me. My method involves intent. Precisely identify your target and pinpoint their haunts. LinkedIn offers a wealth of organizational insights, granting a strategic edge. This isn't about stalking; it's about focus. Know your quarry, discern their social spheres, and elevate the impact of your networking endeavors. In the military, precision is key, and in networking, it's no different. Tactical intentionality amplifies networking effectiveness.

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Stephanie Bonte-Lebair

Founder of Empowered Business Networking | Speaker | Author | Musical Keynote Performer | Voice Coach | Singer | Profitable Networking for Creative Entrepreneurs through Collaboration and Empowered Partnerships
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I answer 3 questions before every networking event. 1) How do I want to feel in one word as I show up? 2) How do I want others to feel in one work when they interact with me? 3) What is the one main outcome I'd like to achieve. This helps me decide how to introduce myself and how to interact in a way that helps me reach my goals.

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2 Break the ice

One of the most common fears that people have when networking is how to start a conversation with a stranger. However, you don't need to be witty, clever, or charismatic to break the ice. You just need to be friendly, curious, and respectful. You can use simple questions, compliments, or observations to initiate a dialogue. For example, you can ask someone how they heard about the event, what they do, or what they are interested in. You can also compliment them on their attire, their presentation, or their work. Or you can comment on something relevant to the event, such as the speaker, the topic, or the venue.

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Stephanie Bonte-Lebair

Founder of Empowered Business Networking | Speaker | Author | Musical Keynote Performer | Voice Coach | Singer | Profitable Networking for Creative Entrepreneurs through Collaboration and Empowered Partnerships
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It's always great to have a few curious questions like "What made you decide to start your business?" "Who do you really want to meet right now?" or "What are you most excited about in your business right now?

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3 Follow up

Networking is not a one-time activity, but a continuous process of building and maintaining relationships. Therefore, you need to follow up with the people you meet and keep in touch with them. You can do this by sending a thank-you email, connecting on social media, sharing useful resources, or inviting them to another event. The key is to show genuine interest, add value, and stay relevant.

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Stephanie Bonte-Lebair

Founder of Empowered Business Networking | Speaker | Author | Musical Keynote Performer | Voice Coach | Singer | Profitable Networking for Creative Entrepreneurs through Collaboration and Empowered Partnerships
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Great follow up involves 1) knowing who you are looking to meet so you can identify them for follow up 2) being proactive in asking for a follow up call 3) having a clear plan for that follow up conversation that you communicate ahead of the call in some way. "I would love to chat about how we can make great introductions for each other" for example.

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4 Be strategic

Networking is not about collecting as many contacts as possible, but about finding and nurturing the right ones. You need to be strategic about who you network with, how you network with them, and when you network with them. You need to identify your target audience, your value proposition, and your networking goals. You also need to prioritize quality over quantity, and focus on building trust and rapport. Moreover, you need to network consistently and regularly, not just when you need something.

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Tracey Warren

Donor and Community Engagement and Marketing for Nonprofits. Customized HUMAN driven systems for building intentional relationships. Your Engagement Lab for Solopreneurs
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Set an intention before you ever arrive. To be more specific, it's not about meeting every single person in the room but perhaps truly connecting with one or two folks you meet and setting up a follow up on the spot! (Bonus, then you don't need to follow up!)

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Stephanie Bonte-Lebair

Founder of Empowered Business Networking | Speaker | Author | Musical Keynote Performer | Voice Coach | Singer | Profitable Networking for Creative Entrepreneurs through Collaboration and Empowered Partnerships
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Quality over Quantity! Your time is precious. When you first start out, you want to throw out a wider net to learn which groups are the best fit and which people are the best fit. Then you start to narrow down where you say yes and how often. Make sure the groups you visit include your best referral partners. Hold specific times in your calendar each month for 1:1 networking calls so you can fill them easily after you attend the event.

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5 Seek feedback

Networking is a skill that can be improved with practice and feedback. You can seek feedback from your network, from your peers, or from a coach or mentor. You can ask them for honest and constructive feedback on your networking style, your communication skills, your online presence, or your personal brand. You can also ask them for tips, advice, or recommendations on how to network better. Feedback can help you identify your strengths and weaknesses, and learn from your mistakes and successes.

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Stephanie Bonte-Lebair

Founder of Empowered Business Networking | Speaker | Author | Musical Keynote Performer | Voice Coach | Singer | Profitable Networking for Creative Entrepreneurs through Collaboration and Empowered Partnerships
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Feedback is exactly why I created a networking community that includes training. Look for groups that hold you accountable and provide training - not just connections. That way your practice will be assessed and you'll create faster and bigger results.

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Cynthia Shelton

Want to be your healthiest self and escape the daily grind? Want to live your best life and feel vibrant? At 80, I'm enjoying life more than ever! I inspire people to build healthy, joyful, balanced lives. Let’s connect!
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I make sure to offer something of value. Even, if I am just putting up some humor (on a Friday), I like to offer tips, reminders, new information or nudges.

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6 Have fun

Networking can be fun if you approach it with a positive attitude, a curious mind, and a genuine interest in others. Networking can be an opportunity to meet new people, learn new things, discover new opportunities, and share your passion and vision. Networking can also be a source of inspiration, motivation, and support. Don't let networking stress you out, but enjoy the process and the outcomes.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re having trouble networking in your business. What are some ways to overcome common obstacles?

1

2

3

4

5

6

7

1 Identify your purpose

2 Break the ice

3 Follow up

4 Be strategic

5 Seek feedback

6 Have fun

7 Here’s what else to consider

Business Networking

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You’re having trouble networking in your business. What are some ways to overcome common obstacles?

1

2

3

4

5

6

7

1 Identify your purpose

2 Break the ice

3 Follow up

4 Be strategic

5 Seek feedback

6 Have fun

7 Here’s what else to consider

Business Networking

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感谢您的反馈

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