You’re having trouble getting your team to care about CSR. What’s the best way to get them on board?

1 Explain the why

The first step to getting your team on board with CSR is to explain why it matters. What are the goals and benefits of your CSR strategy? How does it align with your mission, vision, and values? How does it support your customers, employees, and communities? Use stories, examples, and data to show how CSR can make a positive difference for your business and the world.

2 Involve the team

The second step to getting your team on board with CSR is to involve them in the process. Ask for their input, feedback, and ideas on how to implement and improve your CSR initiatives. Create a CSR committee or task force that represents different roles, levels, and perspectives in your team. Encourage collaboration, creativity, and innovation in finding solutions to social and environmental challenges.

3 Make it fun

The third step to getting your team on board with CSR is to make it fun and rewarding. Create opportunities for your team to participate in CSR activities that match their interests, skills, and passions. For example, you could organize a volunteer day, a fundraising campaign, a green challenge, or a social impact project. Recognize and celebrate your team's achievements and contributions to CSR. Share stories, photos, and testimonials of your team's impact.

4 Provide training

The fourth step to getting your team on board with CSR is to provide training and education. Help your team develop the knowledge, skills, and competencies they need to integrate CSR into their daily work. Provide resources, tools, and best practices on how to apply CSR principles and standards. Offer learning opportunities such as webinars, workshops, courses, or mentoring programs. Invite experts, partners, or peers to share their insights and experiences on CSR topics.

5 Align incentives

The fifth step to getting your team on board with CSR is to align incentives and performance. Show your team how CSR can help them achieve their personal and professional goals. Link CSR to your team's objectives, metrics, and rewards. For example, you could include CSR indicators in your team's scorecard, dashboard, or report. You could also offer bonuses, recognition, or career development opportunities for your team's CSR performance.

6 Lead by example

The sixth and final step to getting your team on board with CSR is to lead by example. Demonstrate your commitment and passion for CSR through your actions and behaviors. Model the values and practices that you expect from your team. Communicate openly and transparently about your CSR progress and challenges. Show appreciation and gratitude for your team's efforts and achievements in CSR. Be a role model and a champion for CSR in your organization.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?