登录查看更多内容

You’re a food scientist with a new product to launch. How can you ensure its success?

由人工智能和领英社区提供技术支持

As a food scientist, you have a great idea for a new product that can solve a problem, meet a need, or create a new experience for consumers. But how can you turn your idea into a successful launch that reaches your target market and generates positive feedback? Here are some steps you can follow to ensure your product has the best chance of success.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Pouya Ramezani

Foodanet Co-founder | Food Researcher | Cellular Agriculture | Searching about Cultivated Meat
Daniela Marise Kroth

Consultora Estratégica | Especialista em Gest?o da Qualidade e Seguran?a de Alimentos e Bebidas | Gest?o de projetos e…
Farzad Sadeghi

Accelerator Manager at Grownida Innovation Center

1 Identify your goals

Before you start developing your product, you need to have a clear vision of what you want to achieve. What is the problem or gap that your product addresses? Who are your potential customers and what are their preferences, needs, and expectations? How will your product stand out from the competition and create value for your customers? How will you measure your success and evaluate your performance? Having specific, measurable, achievable, relevant, and time-bound (SMART) goals will help you focus your efforts and resources on the most important aspects of your product launch.

添加您的观点

Holger Toschka
举报内容
Before you set your goals for a product launch,you should have done your research: predominantly consumer/ customer want (market pull), sometimes science push!

已翻译

赞
Oloo Otieno

Food scientist/Food technologist/Quality Assurance /Quality Control/NPD at Tropical Heat Group/Snacks expert/spices, seasonings and herbs expert/Extruded snacks expert. Trainer Quality analyst Food production expert
举报内容
Conduct thorough market research Set goals and objectives Form strategy and awareness Organise the project Initiate the project

已翻译

赞

2 Conduct market research

Once you have defined your goals, it's important to gather as much information as possible about your target market, competitors, and industry trends. Market research can help you validate assumptions, identify opportunities and challenges, and discover customer insights. You can use surveys, interviews, focus groups, online forums, social media analysis, and secondary data sources to collect data that can help answer questions such as: what are the current and future needs and preferences of your target customers? What are the existing and emerging trends and innovations in your industry? What are the strengths and weaknesses of your competitors and how do they position themselves in the market? What are the best channels and platforms to reach and engage your target customers? And what legal, ethical, and regulatory requirements and standards apply to your product and industry?

添加您的观点

Pouya Ramezani

Foodanet Co-founder | Food Researcher | Cellular Agriculture | Searching about Cultivated Meat
举报内容
Conduct thorough market research to understand consumer preferences, trends, and competition in the target market. Identify the unique selling proposition of your product and the specific consumer needs it addresses. This research will guide the product development process and ensure that your product meets the demands of the target audience.

已翻译

赞
Daniela Marise Kroth

Consultora Estratégica | Especialista em Gest?o da Qualidade e Seguran?a de Alimentos e Bebidas | Gest?o de projetos e processos | Inteligência de mercado | Assuntos regulatórios
举报内容
In addition to the target market, competitors, and industry trends, I believe it is important to research suppliers also in the research stage, to identify and validate the availability of ingredients and raw materials relevant to the product's objective, avoiding the risk of changes to formulations during the product life.

已翻译

赞

3 Develop and test your product

As a food scientist, you need to take into account various factors to ensure the quality, safety, functionality, and appeal of your product. These include the ingredients, formulations, processes, and packaging you use; the nutritional, sensory, and functional properties you want to achieve; the shelf life and storage conditions; the labeling, claims, and certifications you need to comply with; and the cost, availability, and sustainability of your resources and materials. Regular and rigorous testing is essential for ensuring your product meets your specifications. Different types of testing can be used to evaluate its performance and quality. Additionally, it is beneficial to involve potential customers and stakeholders in your testing process to gain feedback on their perception of your product.

添加您的观点

Farzad Sadeghi

Accelerator Manager at Grownida Innovation Center
举报内容
Envision yourself in a lab coat, surrounded by beakers and the aroma of innovation. You’re a food scientist, and today, you’re testing your latest creation: a snack that’s both delicious and nutritious. You’ve meticulously selected each ingredient for its health benefits and sustainability. As you mix and measure, you’re not just following a recipe; you’re crafting an experience. The first batch emerges from the oven, and it’s time for the ultimate test. You hand out samples, watching faces light up with delight. Their feedback is invaluable, guiding your tweaks and adjustments. This isn’t just a product; it’s a piece of you, a testament to your dedication to quality and ingenuity.

已翻译

赞
Daniela Marise Kroth

Consultora Estratégica | Especialista em Gest?o da Qualidade e Seguran?a de Alimentos e Bebidas | Gest?o de projetos e processos | Inteligência de mercado | Assuntos regulatórios
举报内容
From my experience, I think it is relevant to include monitoring of potential customers, before, during and after your testing process, considering that factors external to your product can change the customer's perception of your product.

已翻译

赞

4 Plan and execute your marketing strategy

After you have developed and tested your product, you need to plan and execute a marketing strategy to promote and sell it to your target customers. This strategy should include product positioning and differentiation, which defines how you want your product to be perceived and valued by customers, as well as how it will stand out from competitors. Additionally, the marketing mix should be taken into consideration, which consists of the four Ps: product, price, place, and promotion. You must decide on features, benefits, pricing strategies, distribution channels, promotional tools, and more. Furthermore, a marketing budget needs to be established in order to determine how much money and resources are allocated for marketing activities and ROI measurement. Lastly, a marketing plan should be created which outlines the steps, tasks, and timelines that will be followed to implement the strategy and achieve goals.

添加您的观点

Farzad Sadeghi

Accelerator Manager at Grownida Innovation Center
举报内容
Picture yourself at the helm of a startup, your innovative food product ready for the market. You’ve crafted a strategy that positions your creation not just as a meal but as a lifestyle choice. It’s affordable, accessible, and tells a story that resonates with your audience. You’ve chosen the perfect channels to reach them, and your promotions spark conversations. As you launch, you’re not just selling a product; you’re cultivating a community around a shared vision of health and sustainability. Every sale, every review, is a step towards a larger goal - a healthier world. Your product isn’t just on shelves; it’s in the hearts of your customers.

已翻译

赞

5 Monitor and evaluate your results

The final step in launching your product is to monitor and evaluate your results and performance. You should track and measure various indicators and metrics that can help you assess how well your product is received and how well you are meeting your goals. This includes sales volume and revenue, market share and penetration, customer satisfaction and loyalty, customer feedback and reviews, as well as product performance and quality. By monitoring and evaluating your results, you can identify your strengths and weaknesses, learn from successes and failures, and make adjustments to your product and marketing strategy as needed.

添加您的观点

Diego Rodriguez Garza

Partner @ Eternal Foods & Ingredients | Founder @ Bodega Latina |
举报内容
I believe that the feedback loop from real consumers is key. Talk to them and learn from them. All ideas and products have to pass the Mom Test (the test that people are really true and objective about the products and idea). And having a sample that represents the population you intend, then you can pivot and develop the right product. Avoid the bias

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Food Science

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You’re a food scientist with a new product to launch. How can you ensure its success?

1

2

3

4

5

6

1 Identify your goals

2 Conduct market research

3 Develop and test your product

4 Plan and execute your marketing strategy

5 Monitor and evaluate your results

6 Here’s what else to consider

Food Science

给文章评分

感谢您的反馈

更多Food Science相关文章

更多相关阅读内容

You’re a food scientist with a new product to launch. How can you ensure its success?

1

2

3

4

5

6

1 Identify your goals

2 Conduct market research

3 Develop and test your product

4 Plan and execute your marketing strategy

5 Monitor and evaluate your results

6 Here’s what else to consider

Food Science

给文章评分

感谢您的反馈

查看其他技能