The beauty of solar and wind power is that their marginal costs are almost zero. If CO2 costs are taken into consideration solar and wind also beat fossil fuel power plants in terms of LCOE. Long-term there is no alternative to include CO2 in the market design. And investment in renewables are long-term decisions. That means that the cost-concisous investor acts intelligently when investing in renewables. Due to the low marginal costs the upside potential is huge when the asset can be operated longer than planned!

When stakeholders prioritize costs, aligning their interests with sustainable energy initiatives requires a strategic approach. Start by highlighting the long-term cost savings and economic benefits of sustainable energy solutions. Emphasize how these initiatives can enhance brand reputation, attract environmentally conscious customers, and reduce regulatory risks. Use data and case studies to demonstrate the financial advantages of sustainable energy investments. By framing the conversation in a way that resonates with stakeholders' cost-focused priorities, you can build a compelling business case for sustainable energy initiatives and drive meaningful change. Transparency and clear communication are key.