You’re feeling stuck in your career. How can you get the promotion you deserve?

1 Assess your personal brand

Your personal brand is how others perceive you, your skills, your values, and your potential. It’s what makes you stand out from the crowd and what influences your career opportunities. To assess your personal brand, you need to ask yourself some questions: What are your strengths and weaknesses? What are your goals and passions? What are your unique selling points? How do you communicate and present yourself? How do others see you and what feedback do you get? Be honest and realistic with yourself and identify the gaps between your current and desired brand.

3 Build your online presence

Your online presence is the digital extension of your personal brand. It’s where you showcase your value proposition, your portfolio, your network, and your reputation. It’s where you attract, engage, and influence your potential employers, clients, and partners. To build your online presence, you need to optimize your profiles, content, and interactions on various platforms. Choose the platforms that are relevant to your industry, niche, and goals. Create a professional and consistent image across all platforms. Share valuable and relevant content that showcases your expertise, insights, and personality. Connect and interact with people who can help you advance your career, such as mentors, peers, influencers, and decision-makers.

4 Align your brand with your employer

Your employer’s brand is the reputation and identity of the organization you work for. It’s what defines its culture, values, vision, and purpose. It’s what attracts and retains talent, customers, and partners. To align your brand with your employer, you need to understand and support its brand. Research its mission, vision, values, and goals. Identify its strengths, weaknesses, opportunities, and threats. Find out what it expects and values from its employees. Align your value proposition, goals, and actions with its brand. Show how you contribute to its success and how you fit in its culture.

5 Communicate your brand effectively

Your brand communication is how you express and promote your personal brand to your audience. It’s how you convey your value proposition, your personality, and your credibility. It’s how you influence and persuade others to trust you, respect you, and support you. To communicate your brand effectively, you need to master your verbal, non-verbal, and written communication skills. Choose the right channels, formats, and tones for your messages. Tailor your messages to your audience and their needs, interests, and preferences. Use stories, examples, and testimonials to illustrate your value and impact. Be authentic, confident, and respectful in your communication.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?