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You’re feeling lost in your digital strategy career. What’s the best way to find direction?

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If you’re working in digital strategy, you might have experienced moments of confusion, frustration, or doubt about your career path. Digital strategy is a broad and dynamic field that encompasses many skills, disciplines, and goals. How do you know if you’re on the right track, if you’re growing, or if you’re making an impact? How do you find clarity and direction in your digital strategy career? Here are some tips to help you out.

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1 Assess your strengths and interests

The first step to finding direction in your digital strategy career is to understand yourself. What are your strengths and interests as a digital strategist? What are the skills that you enjoy using and developing? What are the topics or industries that you’re passionate about or curious about? By identifying your strengths and interests, you can narrow down your focus and align your career with your values and motivations.

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Vincent Wadee

IT & Digital Marketing Manager
(已编辑)
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Self-Assessment I will start to reflect on my goals, these will enable me to take a while to mirror what I want to gain in my profession. My quick-term desire will be to seek skills with in-depth knowledge and to specialise in Digital channels of interest to me. I will then master skills in channels with high ROI. My long-term desire is to look for a job or project in which I will play a relevant role.

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Dave Kooi

Marketing & Communications Leader | Online Strategy Solver | Thought Partner | Passionate About Design
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Reflect on what you're good at and what you enjoy doing within digital strategy. This self-assessment helps in identifying areas where you can excel and feel fulfilled.

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2 Set SMART goals

The next step to finding direction in your digital strategy career is to set SMART goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. SMART goals help you define what you want to achieve, how you will measure your progress, and when you will accomplish it. By setting SMART goals, you can create a clear and realistic roadmap for your career development and track your results.

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Dave Kooi

Marketing & Communications Leader | Online Strategy Solver | Thought Partner | Passionate About Design
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Define Specific, Measurable, Achievable, Relevant, and Time-bound goals that align with your career aspirations. SMART goals provide clarity and focus, making it easier to chart a path forward.

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3 Seek feedback and guidance

The third step to finding direction in your digital strategy career is to seek feedback and guidance from others. Feedback and guidance can help you improve your skills, learn from your mistakes, and discover new opportunities. You can seek feedback and guidance from various sources, such as your manager, your peers, your clients, or your mentors. Mentors are especially valuable for digital strategists, as they can offer you insights, advice, and support based on their experience and expertise.

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Dave Kooi

Marketing & Communications Leader | Online Strategy Solver | Thought Partner | Passionate About Design
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Reach out to mentors, peers, or industry professionals for feedback on your current skills and advice on career progression. Their insights can offer new perspectives and opportunities you might not have considered.

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4 Keep learning and experimenting

The fourth step to finding direction in your digital strategy career is to keep learning and experimenting. Digital strategy is a constantly evolving field that requires you to stay updated on the latest trends, tools, and best practices. You can keep learning and experimenting by reading blogs, books, podcasts, or newsletters, taking online courses or certifications, attending webinars or events, or joining online communities or networks. By keeping learning and experimenting, you can expand your knowledge, skills, and network, and find new ways to add value to your projects and clients.

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Dave Kooi

Marketing & Communications Leader | Online Strategy Solver | Thought Partner | Passionate About Design
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The digital landscape is constantly evolving. Stay curious and open to learning new skills and technologies. Experiment with different roles or projects to discover what resonates with your career aspirations and personal growth.

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5 Celebrate your achievements and impact

The fifth step to finding direction in your digital strategy career is to celebrate your achievements and impact. Celebrating your achievements and impact can help you recognize your growth, appreciate your efforts, and boost your confidence and motivation. You can celebrate your achievements and impact by documenting your successes, sharing your stories, rewarding yourself, or thanking your collaborators. By celebrating your achievements and impact, you can remind yourself of why you chose digital strategy as your career and how you’re making a difference.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re feeling lost in your digital strategy career. What’s the best way to find direction?

1

2

3

4

5

6

1 Assess your strengths and interests

2 Set SMART goals

3 Seek feedback and guidance

4 Keep learning and experimenting

5 Celebrate your achievements and impact

6 Here’s what else to consider

Digital Strategy

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You’re feeling lost in your digital strategy career. What’s the best way to find direction?

1

2

3

4

5

6

1 Assess your strengths and interests

2 Set SMART goals

3 Seek feedback and guidance

4 Keep learning and experimenting

5 Celebrate your achievements and impact

6 Here’s what else to consider

Digital Strategy

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