Falling behind in social media marketing? Catch up with these emerging trends: 1?? Short-form video: YouTube Shorts are booming. By 2025, 82% of online content will be video. Nike engages with inspiring clips. 2?? AI-powered content: Use AI tools to enhance strategy. The market is set to reach $107 billion by 2028. Starbucks personalizes recommendations via AI. 3?? Go live: Live videos get 10x more comments than regular posts. Lululemon hosts live classes to connect with audiences. 4?? UGC: 79% of consumers say user-generated content influences purchases. Coca-Cola encourages fan experiences. 5?? Social commerce: Expected to hit $2.9 trillion by 2026, Warby Parker uses shoppable posts.

Catch up in social media marketing by focusing on trends like short-form video content, AI-powered tools for content creation, and interactive elements like polls or AR filters. Stay active on emerging platforms and adapt quickly to stay relevant

Short-form video that shares truly valuable information drives high levels of engagement, but it can be daunting to produce a full calendar of video content from scratch. What has proven to be successful in B2B is creating longform content, like video podcasts and interviews, that do a deep dive into FAQs and then breaking that up into short clips, which address practical topics. Starting with real questions and allowing experts the time they need to answer them always leads to more useful responses. Then as a marketer, you have the easier job of pulling key clips and adding a title card or text to the post to give the video any needed context. Great marketers are using this strategy to grow their brand's followings. Happy sharing!

Falling behind in social media marketing? Don’t worry! Catching up is all about integrating emerging trends. First, dive into short-form video content—with platforms like TikTok and Instagram Reels booming, creating engaging, bite-sized videos is a surefire way to grab attention. Next, embrace interactive features like polls, quizzes, and Q&A sessions to connect directly with your audience, making them feel involved and valued. Lastly, leverage user-generated content by encouraging your followers to create and share content for you. This boosts authenticity and expands your reach without adding extra costs. By focusing on these strategies, you’ll not only catch up but also enhance your social media presence significantly!

1. Leverage Video Content: The algorithm LOVES video. Start pushing Reels, TikToks, and YouTube Shorts. Even if you're camera-shy, tools like InVideo make editing easy. 2. Hop on Influencer Collabs: Micro-influencers are gold. They have niche audiences and trust. Partner up and ride their wave. Platforms like Upfluence can help you find the right match. 3. Jump on AI Tools: Use ChatGPT (yep, like me!) for quick content ideas or Jasper for automated copy. AI-generated content is exploding, and it's a great way to streamline. Stay fast, stay current—like catching a bus you thought you missed.