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Last updated on 2024年8月6日

You're falling behind in merchandising trends. How can you catch up and outpace your competitors?

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In the fast-paced world of retail, staying ahead in merchandising trends is crucial for your business to thrive. If you've noticed a lag in your strategies, it's time to revamp your approach and get ahead of the curve. Merchandising, the practice of promoting the sale of goods through their presentation, is more than just arranging products; it's about creating an experience that resonates with your customers. To outpace your competitors, you'll need to be proactive, innovative, and willing to embrace change.

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David Kugelmas

1 Understand Trends

To catch up with current merchandising trends, you must first understand what's driving them. Consumer behavior, technological advancements, and even global events can shift what's popular in the retail space. Start by engaging with industry news , attending trade shows, and analyzing what leading competitors are doing . By understanding the 'why' behind the trends, you can anticipate the next big thing and adapt your merchandising strategies accordingly, ensuring that your retail space remains relevant and enticing to shoppers.

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David Kugelmas
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Doing the necessary research will benefit from falling behind in trends. Look, listen and observe are all simple tasks. Look on social media, read related articles and even ask peers for their input. The information is available. All a person has to is immerse themselves until they obtain the most recent driving trends and why they are relevant. This is not a time for complacency.

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Erick Oliveira

Especialista em Conectar Grandes Marcas ao Varejo
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Buscar no mercado, através de visitas ao PDV mais relevantes e encontrar/identificar os fornecedores, as tendências e quais as solu??es encontradas para cada segmento. O que funcio nno varejo alimentar pode n?o ser o ideal para o varejo farma, por exemplo.

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2 Analyze Data

Data is your ally when it comes to understanding your customers and their preferences. Dive into sales data, customer feedback , and even social media trends to get a clear picture of what works and what doesn't. This analysis can reveal insights into which products are popular, how they are discovered, and what prompts purchases. Armed with this information, you can make informed decisions about product placement, store layout, and promotional campaigns that will resonate with your target audience and improve your merchandising effectiveness.

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Erick Oliveira

Especialista em Conectar Grandes Marcas ao Varejo
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Analisando os dados, você consegue criar os diferencias da sua marca, da categoria e da concorrência. Com base nessas informa??es, você pode criar planogramas, auxiliar no gerenciamento de categoria para o clientee fornecer soli??es customizadas para caa cliente. Isso se tornará um grande diferencial e consegue gerar valor na rela??o.

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3 Innovate Displays

Innovation in your product displays can make a significant impact. Consider dynamic and interactive displays that engage customers and encourage them to interact with your products. This could include using technology like augmented reality or creating themed displays that tell a story. The goal is to create a memorable shopping experience that not only draws customers in but also encourages them to return. By constantly refreshing and innovating your displays, you keep your retail space exciting and ahead of competitors who may stick to more traditional merchandising methods.

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Erick Oliveira

Especialista em Conectar Grandes Marcas ao Varejo
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Displays customizados s?o essenciais para garantir uma boa exposi??o do produto no PDV. Garante também uma boa visibilidade no PDV e impede que a concorrência altere nosso espa?o no PDV

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4 Embrace Technology

Technology is transforming the retail landscape. From virtual fitting rooms to personalized recommendations powered by artificial intelligence (AI), embracing new technologies can give you a competitive edge in merchandising. Invest in systems that gather customer data to personalize the shopping experience or use digital signage for eye-catching promotions. By integrating technology into your merchandising strategy, you can offer convenience, personalization, and a futuristic shopping experience that sets you apart from competitors.

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Erick Oliveira

Especialista em Conectar Grandes Marcas ao Varejo
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Novos formatos de embalagem, sinaliza??oo do PDV com LEDs e interatividade s?o alguns das grandes oportunidades de se tornar atrativo no PDV

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Owais Farooqui

Manager Merchandising at Soorty Enterprises Pvt. Ltd.
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Use technology to learn the trends, lookout market insights to revisit your merchandising plan to adjust the current demand patterns.

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5 Train Your Team

Your staff are the ambassadors of your merchandising vision. It's essential to train them not only in the fundamentals of visual merchandising but also in understanding and anticipating customer needs. Encourage them to contribute ideas for displays and to stay alert to what customers are saying and doing. A well-informed and proactive team can adapt quickly to changing trends and ensure that your merchandising efforts are consistently executed to the highest standard.

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Erick Oliveira

Especialista em Conectar Grandes Marcas ao Varejo
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Treinamento e Capacita??o s?o formas de deixarmos claro a estratégia da empresa, criar empatia com o time, valorizando as boas práticas e multiplicando os talentos existentes na equipe

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6 Network Widely

Finally, networking with other professionals in the retail industry can provide valuable insights and opportunities. Building relationships with suppliers, designers, and other retailers can keep you informed about emerging trends and innovative merchandising techniques. Collaborations may also arise from these connections, offering unique promotional opportunities that can set your brand apart. By networking widely, you ensure a continuous flow of fresh ideas into your business, helping you stay ahead in the competitive world of retail merchandising.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're falling behind in merchandising trends. How can you catch up and outpace your competitors?

1

2

3

4

5

6

7

1 Understand Trends

2 Analyze Data

3 Innovate Displays

4 Embrace Technology

5 Train Your Team

6 Network Widely

7 Here’s what else to consider

Merchandising

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You're falling behind in merchandising trends. How can you catch up and outpace your competitors?

1

2

3

4

5

6

7

1 Understand Trends

2 Analyze Data

3 Innovate Displays

4 Embrace Technology

5 Train Your Team

6 Network Widely

7 Here’s what else to consider

Merchandising

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感谢您的反馈

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