You're facing unexpected revisions to your copy. How do you ensure the original message still shines through?

Ditch your ego totally. Listen to your client and deeply understand what exactly they were looking for. If you didn't hit the mark, take it with grace and learn for next time

Copywriting and criticism do go hand in hand. Whether it's constructive criticism or its less-appealing/ego-shattering counterpart; your freshly baked work of art, i.e., the ad copy, has to go through some revisions before it is deemed 'perfect' by your client. Every artist enters the scene with a new perspective. Your goal as a copywriter is to find a middle ground between the brand message and the collection of rare spices that you bring to the table. All while leaving a little room for some tweaks here & there. If it helps improve your masterpiece, ditch your ego, as it's time to dawn a new cape. Your creative expression is your biggest superpower, as long as you don't go blind to its glory.

This happens in our world all the time, because we use our highly expert specialists as sources for consumer articles -- and doctors are trained to use a particular type of language. We help them understand our goal of using plain language and give them an opportunity to vet our changes ... and they typically are very appreciative that we make our content more accessible.

Your job as a copywriter isn't to show your personal voice, it's to show the voice of the company you represent. When you can accept that, making changes is just part of the job. In fact, it's a necessity if you want to be best copywriter for that brand. Once you've been with a company for a while, you learn its voice but that doesn't mean you won't have to make changes. My first go at the copy is the rough draft. I hope they have changes because that means that I am going to make the message even better based on their brand. That being said, feel free to have a good cry, punch a punching bag, go on a run, or do some meditation - whatever it is that helps you move forward. Then, do that. Move forward. Fix the copy and make it even better.

Get used to it. Everybody’s an editor. If my ego was connected tightly to my copy I’m quite sure I’d need Prozac. Sometimes copy by committee produces an actual improvement. Sometimes, it produces a camel. Only you will know the difference

Keep your main point front and center. Just make sure the changes don't steer away from what you're trying to say. Try it out!

Don't push back to defend "your" writing. Absolutely push back to defend the best message for the given audience. [Plus some more words because LinkedIn doesn't think good advice can clock in under 125 characters ??]

One thing I've found helpful is getting a fresh pair of eyes to look at it. When you keep making revisions to a copy sometimes you end up making changes that take it away from what you wanted to convey in the first place. So I usually ask a third person to give their opinion on a copy and see if they are able to decipher the core message that I'm trying to convey in the first place.

Lo que se escribe hay que mirarlo desde un punto de vista holístico. Lo sutil puede ayudar o destrozar la idea original del escritor. No se puede generalizar de manera drástica, cada texto es diferente.

Revisar un trabajo es correcto, aunque antes de escribir todo ese texto se debería de haber realizado un fuerte estudio con el cliente de la mano. En una sola ocasión tuve que cambiar el texto y fue porque mi cliente cambiaba de opinión de un día para otro.

As they say, the customer is the king, and a good copywriter will take the time to listen to the changes being proposed and ensure their copy delivers on the core message sought to be passed to those who read it. Focusing on the core message will help to determine how to incorporate the change without going off target. As has been suggested, the additions may help in making the copy better.

Keep chatting with whoever's making the changes. Understand their points, explain yours—it’s like keeping everyone on the same page.

Providing a brief rationale for your approach and/or pushback to certain revisions (or your revisions to those revisions..) is just human. People are allowed to have ideas and contribute, especially if they're your client! Stating why you think your way is better is a sign of respect for the work itself.

La retroalimentación es clave en el éxito de los proyectos, trabajo en equipo, respeto y objetivos en común no se deben negociar a la hora de buscar nuestra meta.

Firstly, feedback is very important. They help you to be better. They make you think outside the box, craft a better message and make your craft goof. Without feedback, you won't know what is wrong with your craft.

First, why aren't you expecting edits/feedback? You should. It's foolhardy to assume your work as a copywriter is done once you've submitted the first draft. ?? Second, creativity is the very heart of copywriting. First draft didn't check out? Rework it. Try a different angle. Alter your offer. Shift the tone. Play with different dials until something else good lands. Then submit it for review. Then repeat as necessary. This IS the creative journey.

Revisions can often lead to even better outcomes. By approaching them with an open mind and a creative perspective, it's possible to find ways to maintain the strength of the original message while also addressing the requested changes

Got tricky edits? Try to work them in without messing up your flow. It’s like fitting a new piece into a nearly completed puzzle.

Si revisas el contenido y no lo entiendes, es porque no ha sido redactado con claridad, confundir es perder clientes y contactos. La información siempre debe ser clara y uno debe estar dispuesto a explicar de forma simple todo lo que pueda llegar a no entenderse.

This should go without saying. Copy is often a set-up for a call to action, so make sure they go together both tonally and subject-wise.

Clarity is essential in Copywriting as you are trying to do one thing— CONVINCE. And to convince people you have to be clear, express trust and confidence in what you are selling. Every word, every line must have a purpose and must expressed clearly to the targets. Best way to ensure this is to seek feedback from other people and amend as needed.

If language suffocates clarity in your message, then it's just words without meaning. Clarity has to be priority. Keep communication direct and audience appropriate. (e.g. High school kids listen differently than c-suite executives. Who's your target?) State your point up front. Some won't even make it past sentence number 2. Explain why your point is relevant and important. Some will want more information or for you to make your case. Restate your point. In your explanation, some may have forgotten or contorted your point. Re-stating it makes them not have to think about or go looking for what you said your point was.

After tweaking, give it one last read—maybe ask someone else to check it too. It’s good to make sure nothing slipped through the cracks.

Make a wireframe on photshop or canva. it allows you to see where you copy lands design wise and helps you convey to the designer how you envision the copy.

Read it out loud. You're looking for anything that tangles your tongue or wrinkles the writing. Give your readers the most ironed-out version you can in the time you have, and delight that you preserved the original idea and dressed it well.