You're facing a stakeholder who doubts your copywriting skills. How can you prove your value to them?
Ever convinced a skeptic? Share your story of winning over a doubtful stakeholder with your writing prowess.
You're facing a stakeholder who doubts your copywriting skills. How can you prove your value to them?
Ever convinced a skeptic? Share your story of winning over a doubtful stakeholder with your writing prowess.
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Writing, like design, is subjective. What I write may not always align with a stakeholder’s vision. The key is understanding the intent behind the content—does the stakeholder want more impact or just a different phrasing? Often, the concept is correct, but the execution needs refinement. Constructive feedback helps improve the content, ensuring it hits the mark. Ultimately, content’s success is measured by how it resonates with the audience. Social validation through likes, comments, and shares is important, but the real question is whether it truly compels people to engage, buy, and share. That’s when content really wins.
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I focus on delivering high-quality, results-driven work that aligns with their goals, letting the impact speak for itself. It’s important to listen to their concerns, address them openly, and demonstrate my commitment to helping them achieve success through effective copy.
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To prove my value to a skeptical stakeholder about my copywriting skills, I would: Showcase Results: Present metrics from past campaigns demonstrating increased engagement or conversions due to my copy. Provide Samples: Share a portfolio of successful copywriting examples relevant to their industry. Seek Feedback: Offer to write a brief sample on a topic they care about, inviting their input to demonstrate my adaptability and willingness to collaborate. By highlighting results and showcasing my work, I can build trust in my abilities.
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To show a doubtful stakeholder your value, start by sharing examples of past work that had great results, like increased sales or engagement. You can also share positive feedback from clients or teammates who appreciate your skills. Offer to create a quick draft or improve their current content to show what you can do. Explain how you make sure your writing connects with the audience and meets business goals. Finally, ask for their thoughts on your work to show you’re open to ideas and teamwork.
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I love the saying by Alex Hormozi. Your free value should be better than the paid value. Provide so much free value that they don't even hesitate to go to you and pay your fee.
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