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Last updated on 2024年8月4日

You're facing stakeholder pushback on design changes. How do you navigate their expectations effectively?

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In automotive design, encountering resistance from stakeholders when proposing new design changes is not uncommon. It's a scenario that can test your diplomacy and problem-solving skills. Stakeholders, ranging from executives to engineers, often have a vested interest in the design process and outcomes, and their pushback may stem from concerns about cost, feasibility, or the potential impact on the brand's identity. As a designer, your challenge is to navigate these waters with tact, providing clear rationale for your design decisions while being open to feedback and finding a middle ground that satisfies both the stakeholders' needs and the project's vision.

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ANIL SONDUR

1 Understand Concerns

When stakeholders resist design changes, the first step is to understand their concerns thoroughly. Engage in active listening to grasp the root of their hesitation. Is it about cost, manufacturing complexity, or adherence to the brand's legacy? By identifying their issues, you can address them directly in your responses and demonstrate how the proposed changes align with overarching goals. Empathy goes a long way; acknowledging their perspectives can build trust and open the door to more constructive dialogue.

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Manohar Sanganagowda

PMP, Program / Project Manager @ Tech Mahindra | Project Management, Automobile Product Design and development, Engineering, Manufacturing
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Connect with Stakeholder and talk to them about the change, why change is important and how it will affect the project success. Then listen to the stakeholder point of view and discuss on the points which concerns the stakeholder and list out the issues (cost, motivational issues, resource constraints, etc.), analyze and work with stakeholder to resolve and remove the blockers, get the agreement on the design changes to work on - WIN-WIN situation.

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2 Present Data

Armed with a deep understanding of stakeholders' concerns, your next move is to present data supporting the design changes. This could include ergonomic studies, aerodynamic simulations, or market research indicating a demand for the new features. Data speaks volumes and can often sway opinions by quantifying the benefits of the design changes. It's critical to relate this data back to the concerns previously voiced, showing a direct link between what you propose and how it addresses those issues.

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Manohar Sanganagowda

PMP, Program / Project Manager @ Tech Mahindra | Project Management, Automobile Product Design and development, Engineering, Manufacturing
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In one of Aerodynamic project, Project had a constrain on cost and time to manufacture the scaled module which was required for aero test, after brainstorming with the team we decided to use the strategy which was used to build the full scale model, where the inside structure was reusable and only the affected parts (Aesthetic parts) has to be replaced which was accepted by Project requirements and got all the stakeholders agreement. This strategy was well presented & implemented in 1st project, received good report and was eventually executed in multiple projects. Great success!

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3 Involve Stakeholders

Involvement is key to easing stakeholder pushback. Invite them into the design process by organizing workshops or co-creation sessions. This inclusion can foster a sense of ownership and help stakeholders understand the complexities and trade-offs of automotive design. When they are part of the journey, they're more likely to support the destination. Their direct input can also yield valuable insights that enhance the design while still meeting their needs.

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ANIL SONDUR
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Identifying and involving ALLstake holders is a must before getting deep into a design process. The process then throws up the key stake holders and they are the ones who need to be fully involved. When you consistently involve them at every stage it is unlikely that there will be any pushback and hence almost sure that the design will go through

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Manohar Sanganagowda

PMP, Program / Project Manager @ Tech Mahindra | Project Management, Automobile Product Design and development, Engineering, Manufacturing
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In any of the projects Stakeholders involvement is very much important. Capture all the basic information like what is the issue, which area, what is the effect of the issue, statistic, etc. Based on the information identify the stakeholders and present the information to stakeholders and get their views, define the problem using brainstorming tool, then work on possible solutions. When we involve stakeholders at the initial stage we can get Stakeholder buy-in.

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4 Offer Alternatives

Sometimes, despite your best efforts, stakeholders may not be swayed. In such cases, it's prudent to have alternative solutions ready. These alternatives should still meet the design objectives but perhaps in a more palatable form for the stakeholders. Offering options shows flexibility and a willingness to collaborate, which can ease tensions and lead to a compromise that keeps the project moving forward.

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Manohar Sanganagowda

PMP, Program / Project Manager @ Tech Mahindra | Project Management, Automobile Product Design and development, Engineering, Manufacturing
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In multiple scenarios, we would face hard discussions between cross functional teams to get agreement to achieve the objectives. It is better to list down the blockers from respective teams and negotiate with stakeholders to trade-off to achieve the intended objective with all stakeholders agreement. It may be proposing alternative options on time, cost, scope or quality (at the least). Taking experts advice.

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5 Highlight Benefits

To further build your case, highlight the long-term benefits of the design changes. How will they improve safety, boost efficiency, or enhance user experience? Draw a clear line between these benefits and the strategic goals of the company. Stakeholders are more likely to get on board when they see how the changes can lead to a competitive edge or open up new market opportunities.

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Manohar Sanganagowda

PMP, Program / Project Manager @ Tech Mahindra | Project Management, Automobile Product Design and development, Engineering, Manufacturing
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In one of accessories design & development project, there were some components for which the mounting was using tape, based on the SOW supplier proposed their regular tape which were fulfilling the technical requirements, but the durability was not effective. After discussion with multiple distributors and supplier, the data was presented to stakeholders with Pros & Cons which includes performance, cost, design of tape application. Chose the tape, highlighted the benefits of products which fulfills the brand loyalty status of the company.

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6 Maintain Communication

Maintaining open lines of communication throughout the process is essential. Regular updates, addressing concerns as they arise, and providing a clear timeline for implementation can help manage expectations and reduce anxiety about the unknown. Effective communication ensures that stakeholders feel heard and involved, which can smooth out resistance and foster a collaborative atmosphere.

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Automotive Design

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You're facing stakeholder pushback on design changes. How do you navigate their expectations effectively?

1

2

3

4

5

6

1 Understand Concerns

2 Present Data

3 Involve Stakeholders

4 Offer Alternatives

5 Highlight Benefits

6 Maintain Communication

Automotive Design

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You're facing stakeholder pushback on design changes. How do you navigate their expectations effectively?

1

2

3

4

5

6

1 Understand Concerns

2 Present Data

3 Involve Stakeholders

4 Offer Alternatives

5 Highlight Benefits

6 Maintain Communication

Automotive Design

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