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Last updated on 2024年7月3日

You're facing skeptical stakeholders on the new business strategy. How can you win their trust?

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When introducing a new business strategy, it's not uncommon to encounter skepticism from key stakeholders. Winning their trust is crucial for the strategy's success and requires a thoughtful approach. You must understand their concerns, communicate effectively, and demonstrate the value of the proposed changes. Convincing stakeholders isn't just about presenting facts; it's about engaging them in a dialogue that addresses their doubts and builds confidence in the new direction.

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1 Engage Early

Engaging stakeholders early in the strategy development process can prevent skepticism from taking root. By involving them from the start, you provide a sense of ownership and respect for their input. This early engagement also allows for the collection of valuable feedback that can be used to shape the strategy in a way that aligns with their interests and expectations. When stakeholders feel heard and see their concerns reflected in the strategy, they are more likely to support it.

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Nelson Alexander Schepis Montini

Advogado / Empreendedor / Palestrante / Perito judicial e extrajudicial
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Envolver as partes interessadas desde o início do desenvolvimento da estratégia é crucial para ganhar sua confian?a. Esse engajamento precoce cria um senso de propriedade e respeito por suas contribui??es. Além disso, permite coletar feedback valioso, moldando a estratégia de acordo com seus interesses e expectativas. Quando as partes se sentem ouvidas e veem suas preocupa??es refletidas na estratégia, a probabilidade de apoio aumenta significativamente, reduzindo o ceticismo e promovendo um alinhamento mais coeso.

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Sneha Sharma

Global Champion of Cartier's Business Case Challenge | Marsh McLennan PPO Holder | Certified IRM's Global ERM Manager | Student Placement Coordinator at SDA Bocconi Asia Center | AI Enthusiast
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Winning the trust of skeptical stakeholders on a new business strategy requires clear communication, transparency, and evidence-based justification. Begin by acknowledging their concerns and valuing their input. Present the strategy with well-researched data, highlighting the benefits, potential risks, and mitigation plans. Share case studies or examples of similar successful implementations. Create an open dialogue for questions and feedback, addressing their concerns directly and honestly. Demonstrate short-term wins through pilot projects or early successes. Regular updates and consistent results will build confidence and gradually win their trust.

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2 Clear Rationale

A clear rationale for the new business strategy is essential to win over skeptical stakeholders. You should articulate the reasoning behind the changes, how they align with the overall goals of the organization, and the expected outcomes. When presenting your case, focus on the benefits that resonate with your audience, whether that's improved efficiency, market growth, or enhanced competitive advantage. A well-explained rationale can turn doubt into understanding and even advocacy.

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Nelson Alexander Schepis Montini

Advogado / Empreendedor / Palestrante / Perito judicial e extrajudicial
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Uma justificativa clara para a nova estratégia de negócios é essencial para conquistar partes interessadas céticas. Articule o raciocínio por trás das mudan?as, mostrando como elas se alinham com os objetivos da organiza??o e os resultados esperados. Foque nos benefícios que ressoam com seu público, como eficiência aprimorada, crescimento de mercado ou vantagem competitiva. Um raciocínio bem explicado pode transformar dúvidas em entendimento e até em defesa da nova estratégia, promovendo um suporte mais robusto.

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3 Data Insights

Utilizing data to support your new business strategy can be a powerful way to build credibility with stakeholders. Present data insights that highlight the need for change and how the proposed strategy addresses those needs. It's important to interpret the data in a way that is relevant to your stakeholders' interests and to present it in an accessible format. By grounding your strategy in data, you demonstrate a commitment to informed decision-making.

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Nelson Alexander Schepis Montini

Advogado / Empreendedor / Palestrante / Perito judicial e extrajudicial
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Utilizar dados para apoiar sua nova estratégia de negócios é crucial para construir credibilidade com as partes interessadas. Apresente insights que destacam a necessidade de mudan?a e como a proposta atende a essas necessidades. Interprete os dados de forma relevante para os interesses dos stakeholders e apresente-os em um formato acessível. Basear a estratégia em dados demonstra um compromisso com decis?es informadas, transformando ceticismo em confian?a e mostrando que a abordagem é fundamentada e objetiva.

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4 Success Stories

Sharing success stories related to similar strategies implemented elsewhere can provide tangible evidence of potential success. These anecdotes can serve as proof points that demonstrate the effectiveness of your approach. When stakeholders hear about real-world examples where a similar strategy has led to positive outcomes, it reduces uncertainty and builds confidence in the proposed changes.

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James Clavijo

VP FP&A | Finance Strategist | Data Storyteller | Business Growth Catalyst | Strategic Finance Leader
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It’s always better to show than just tell. Providing success stories shows your strategy is grounded in facts and is not just a shot in the dark. By sharing solid data, case studies, and past successes, you go from making claims to proving them. This approach builds credibility and demonstrates that your ideas aren't just theoretical but have been tested and validated through real-world application. It allows you to show it has worked before and provide the data to prove it. Once you back up your claims with hard numbers and tangible results, it becomes much harder for skeptics to dismiss your ideas. The key is to tailor your evidence to address their particular doubts and demonstrate how the strategy aligns with their goals.

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Nelson Alexander Schepis Montini

Advogado / Empreendedor / Palestrante / Perito judicial e extrajudicial
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Compartilhar histórias de sucesso de estratégias semelhantes implementadas em outros contextos pode fornecer evidências tangíveis de sucesso potencial. Essas anedotas servem como provas da eficácia da abordagem. Quando as partes interessadas ouvem exemplos reais onde uma estratégia similar gerou resultados positivos, a incerteza diminui e a confian?a nas mudan?as propostas aumenta. Esse método de valida??o prática pode ser decisivo para conquistar o apoio necessário e reduzir o ceticismo.

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5 Continuous Communication

Maintaining open and continuous communication is key to keeping stakeholders on board throughout the implementation of the new strategy. Regular updates on progress, challenges, and adjustments to the strategy help to maintain transparency and trust. It's also important to be receptive to ongoing feedback and to show that stakeholder input continues to be valued even after the initial buy-in.

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Nelson Alexander Schepis Montini

Advogado / Empreendedor / Palestrante / Perito judicial e extrajudicial
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Manter uma comunica??o contínua é essencial para conquistar e manter o apoio das partes interessadas durante a implementa??o da nova estratégia. Forne?a atualiza??es regulares sobre progressos, desafios e ajustes, promovendo transparência e confian?a. Seja receptivo ao feedback contínuo, demonstrando que as contribui??es das partes interessadas s?o valorizadas mesmo após a ades?o inicial. Essa abordagem n?o só fortalece o relacionamento, mas também garante que todos estejam alinhados e comprometidos com os objetivos estratégicos.

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6 Risk Mitigation

Addressing potential risks and having a solid risk mitigation plan can alleviate stakeholder concerns about the new strategy. Show that you have considered possible scenarios that could impact the strategy's success and have plans in place to manage those risks. By proactively discussing risk management, you demonstrate foresight and a responsible approach to strategy implementation, which can be reassuring to skeptical stakeholders.

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Nelson Alexander Schepis Montini

Advogado / Empreendedor / Palestrante / Perito judicial e extrajudicial
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Abordar os riscos potenciais com um plano de mitiga??o sólido é crucial para aliviar as preocupa??es das partes interessadas sobre a nova estratégia. Demonstre que você considerou possíveis cenários que poderiam afetar o sucesso da estratégia e tem planos para gerenciá-los. Discutir proativamente o gerenciamento de riscos mostra vis?o de futuro e uma abordagem responsável para a implementa??o da estratégia. Isso pode tranquilizar as partes interessadas céticas, refor?ando a confian?a no processo e na lideran?a.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're facing skeptical stakeholders on the new business strategy. How can you win their trust?

1

2

3

4

5

6

7

1 Engage Early

2 Clear Rationale

3 Data Insights

4 Success Stories

5 Continuous Communication

6 Risk Mitigation

7 Here’s what else to consider

Business Strategy

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You're facing skeptical stakeholders on the new business strategy. How can you win their trust?

1

2

3

4

5

6

7

1 Engage Early

2 Clear Rationale

3 Data Insights

4 Success Stories

5 Continuous Communication

6 Risk Mitigation

7 Here’s what else to consider

Business Strategy

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感谢您的反馈

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