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Last updated on 2024年8月21日

You're facing setbacks in Product R&D. How can you bounce back with effective strategies?

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Facing setbacks in Product Research & Development (R&D) can be a daunting challenge. It's a phase where your innovative ideas and prototypes might not turn out as planned, or external factors such as market shifts or technological hurdles throw a wrench in your progress. But it's also an opportunity to reassess, adapt, and emerge stronger. You're not alone in this journey. Every successful product on the market has likely gone through its fair share of trials and errors. The key is to approach these setbacks with a strategic mindset and a willingness to pivot when necessary. Let's explore how you can bounce back with effective strategies that keep your product R&D resilient and your vision on track.

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Rami Ibrahim

Founder - Public Speaker - Author - NPD expert

1 Embrace Failure

Understanding that failure is an integral part of the R&D process is crucial. It's not a dead end but rather a source of invaluable insights. When a product doesn't meet expectations, take a step back and analyze what went wrong. This isn't the time for blame; it's a moment for learning. What can the data tell you? Are there patterns or repeated issues that can inform your next steps? By embracing failure as a learning tool, you create a culture of continuous improvement that is vital for long-term success in product development.

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Rami Ibrahim

Founder - Public Speaker - Author - NPD expert
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With over 20+ product portfolios developed, I can tell you that embracing failure has to become part of what your are comfortable with. It's not if.. it's when. If you are doing real R&D, and real NPD... really doing new things... You need to expect it to go wrong. Sometimes, it may not even ben your fault. I once built an autonomous robot, only to find out that the unions would not allow them to be used, even if the customers wanted to buy them. My mindset is always "ok... so what can I do, to get the outcome that I want"... No matter the situation. It works in my personal life too.

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2 Adjust Goals

Sometimes, the original objectives may no longer be viable due to unforeseen circumstances. It's essential to be flexible with your goals. Reevaluate your targets in light of current challenges and adjust them to be more realistic and achievable. This may mean setting new timelines, scaling back certain features, or even redefining the end product. Adapting your goals helps maintain momentum and keeps your team focused on progress rather than perfection.

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3 Seek Feedback

Engaging with customers, stakeholders, and team members to gather feedback is pivotal. This interaction provides fresh perspectives that can help identify blind spots in your R&D process. Constructive criticism is invaluable; it can guide adjustments to your product that will make it more appealing to your target market. Remember, the end-user's satisfaction is the ultimate goal, so their feedback should be at the heart of your development strategy.

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Rami Ibrahim

Founder - Public Speaker - Author - NPD expert
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Engaging with customers is always key!!! Make sure your engineers, developers and product people are getting face to face time with the customers. I know that some worry about letting the techies near customers. But the closer the bridge that gap, the better the data and the more perspective your team gets on how to solve the problems. Get to know and understand how your process affects the customer.

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4 Iterate Rapidly

In product R&D, speed and agility are your allies. Implement rapid iteration cycles to test out ideas and make improvements quickly. This approach allows you to fail fast, learn faster, and refine your product in real-time. It's about making incremental changes that collectively enhance the product's value and functionality. The faster you iterate, the quicker you can converge on a successful solution.

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Rami Ibrahim

Founder - Public Speaker - Author - NPD expert
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I can not stress this enough: Speed is a super power. Build speed into your process. For my teams, I have always made "speed" part of our strategy. But not just speed... "relentless speed" is the term I use. But it has to be systematic and controlled. It can't be chaotic, people will burn out. Relentless speed is about being very focused on improving and speeding up the process. I did this with 2 tools. The first is SCRUM. The second was a focus on build, measure, learn. We used the two, to greatly increase our speed, learn fast which allowed us to pivot at phenomenal speeds.

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5 Diversify Strategies

Don't put all your eggs in one basket. Diversifying your R&D strategies can help mitigate risks and open up new avenues for innovation. Explore parallel paths by running multiple development streams or experimenting with different technologies. This not only provides a safety net if one approach fails but also fosters a creative environment where out-of-the-box ideas are encouraged and explored.

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6 Maintain Perspective

Lastly, keep the big picture in mind. Setbacks in product R&D are often temporary and can be stepping stones to greater achievements. Maintain perspective by reminding yourself of the long-term vision for your product and company. Celebrate small victories along the way and recognize the progress made, even if it's not as fast or as straightforward as initially planned. Persistence and a positive outlook can be just as important as any strategy in overcoming R&D challenges.

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You're facing setbacks in Product R&D. How can you bounce back with effective strategies?

1

2

3

4

5

6

1 Embrace Failure

2 Adjust Goals

3 Seek Feedback

4 Iterate Rapidly

5 Diversify Strategies

6 Maintain Perspective

Product R&D

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You're facing setbacks in Product R&D. How can you bounce back with effective strategies?

1

2

3

4

5

6

1 Embrace Failure

2 Adjust Goals

3 Seek Feedback

4 Iterate Rapidly

5 Diversify Strategies

6 Maintain Perspective

Product R&D

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