To motivate your team during a sales event deadline, focus on creating a shared mission and sense of ownership. Highlight the larger purpose—how their efforts impact the company and individual growth—to keep them inspired. Break the workload into smaller milestones with mini-celebrations to maintain momentum and show progress. Empower your team by involving them in strategy and decision-making, fostering accountability and commitment. Add a touch of fun with challenges, rewards, or themed workdays to keep the atmosphere positive. By turning the deadline into a collective mission, you’ll keep your team energized, focused, and effective.

Sales = Professional Sports. Why? Let me explain... Recently I watched a NBA documentary on Netflix & I felt a strong correlation to the emotions of the players vs. mine as an entrepreneur. When a NBA player is in a game and it's nearing the final quarter while they're a few points behind: A. They can either give up or B. Understand their reality but refuse to accept anything less than giving it their best! As leaders, managers or coaches, we need to be able to read the energy in the room. As well as understand what motivates each member of the team. That way in those key & critical moments we can be: -The fuel to their fire -A drop of water for their thirst -A friend when they're in need Because that is truly a friend indeed.

Ignite motivation by articulating a compelling vision of how the sales event will propel the company forward. Break down the workload into clear, achievable tasks to help the team see progress and stay focused. Offer support and resources where needed, and recognize individual and team efforts to boost morale. Maintain open lines of communication to address concerns promptly and keep everyone aligned toward the deadline.

Breaking down tasks into smaller, manageable parts is one of the best ways to keep a team motivated. Large, vague goals can feel overwhelming, and when a team feels like they're constantly chasing an unachievable target, morale can drop. A performance-based bonus, a gift card, or a team outing can go a long way to show appreciation for hard work. Public acknowledgment in a team meeting or a personal thank-you message can also be powerful motivators. Regular check-ins with the team can make a huge difference in maintaining motivation. Regular communication prevents misunderstandings, keeps everyone aligned, and gives team members the chance to voice concerns or ideas.