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You're facing resistance from non-technical clients on design functionality. How do you win them over?

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When you're in the interior design field, you often encounter clients who may not fully grasp the importance of design functionality. They might prioritize aesthetics over practicality, leading to resistance when you propose functional design solutions. To win over non-technical clients, it's crucial to bridge the gap between beauty and utility, ensuring that the spaces you create are not only visually appealing but also serve their intended purpose effectively and efficiently.

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Divyalakshmi B

22+yrs, Architect and Mentor, IGBC Accredited Professional, certified Earth Science and Environmental Sustainability…
Susan Yang

CEO at Ihousey Furniture Co.Ltd │??Global Furniture Manufacturer,supplying highly professional in upholstered…

1 Understand Needs

Understanding your clients' needs is the first step toward winning them over. Listen attentively to their desires and concerns, and make sure you clarify any misconceptions they may have about functionality compromising style. Your role is to demonstrate how functionality can enhance the design by making it more livable and tailored to their lifestyle. By aligning your design solutions with their unique needs, you'll be able to create a compelling case for why functionality matters just as much as aesthetics.

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Divyalakshmi B

22+yrs, Architect and Mentor, IGBC Accredited Professional, certified Earth Science and Environmental Sustainability Expert, my aim is to spread the knowledge and experience I gained to all young Architects with Goals.
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Every Client understands the technicality part if its put across in the right way. Client's are to be considered as layman. Any knowledge they have to understand our design is a extra luxury we get. That's how an Architect and Interior Designer must train themselves to explain a concept imagining the listener is a 10year old kid. Ability to reason with some one and make them understand your concern are no joke. One needs to have lot of patience, tolerance and empathy to do that.

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Susan Yang

CEO at Ihousey Furniture Co.Ltd │??Global Furniture Manufacturer,supplying highly professional in upholstered furniture,sofas,chairs,couches,recliners for retailers│wholesalers│distributors│importers.
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The first step in winning over non-technical clients is to deeply understand their needs and concerns. Take the time to listen to their preferences, lifestyle, and the specific functionalities they expect from the design. For instance, if a client is redesigning their living room and prefers a spacious and flexible layout, understand how they intend to use the space, whether for family gatherings, relaxation, or entertaining guests. Knowing their needs helps you tailor your solutions effectively.

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2 Educate Gently

Educating your clients gently about the principles of functional design is key. Use simple language to explain how design elements like lighting, acoustics, and ergonomics impact the comfort and usability of a space. Share examples of how functional design has improved other projects without sacrificing style. Your aim is to make them see functionality as a complement to design, not a compromise. By doing so, you empower them with knowledge and involve them in the design process, making them more receptive to your suggestions.

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Susan Yang

CEO at Ihousey Furniture Co.Ltd │??Global Furniture Manufacturer,supplying highly professional in upholstered furniture,sofas,chairs,couches,recliners for retailers│wholesalers│distributors│importers.
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Educating clients about design functionality requires a gentle approach. Use simple, non-technical language to explain the benefits of your design choices. For example, if you suggest a sectional sofa for the living room to enhance seating flexibility, explain how it can be easily reconfigured to accommodate different activities and gatherings. Providing clear and accessible explanations helps clients appreciate the functional advantages of your design.

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3 Show Examples

Visuals can be incredibly persuasive, so use them to your advantage. Show your clients before-and-after examples of spaces that have been transformed by functional design. Highlight how each change not only improved the aesthetic but also made the space more practical and enjoyable to use. This tangible evidence can help clients visualize the benefits of functionality and understand that design is more than just decoration—it's about creating spaces that enhance daily living.

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Susan Yang

CEO at Ihousey Furniture Co.Ltd │??Global Furniture Manufacturer,supplying highly professional in upholstered furniture,sofas,chairs,couches,recliners for retailers│wholesalers│distributors│importers.
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Visual examples can be incredibly persuasive for non-technical clients. Use mood boards, 3D renderings, or photos of similar projects to illustrate how your design choices work in practice. For instance, show how a particular sofa set or chair arrangement can enhance the functionality and aesthetics of a living room. Visual aids make abstract concepts tangible, helping clients visualize the potential of your design.

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4 Offer Choices

Offering choices is a strategic way to involve clients in the decision-making process. Present multiple design options that incorporate functionality in different ways, allowing them to see the variety of solutions available. This approach respects their input and gives them a sense of control over the final design. By providing choices that all meet functional requirements, you ensure that the end result will be both beautiful and practical, regardless of their selection.

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Susan Yang

CEO at Ihousey Furniture Co.Ltd │??Global Furniture Manufacturer,supplying highly professional in upholstered furniture,sofas,chairs,couches,recliners for retailers│wholesalers│distributors│importers.
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Offering clients a range of choices empowers them to be part of the decision-making process. Present multiple options that meet their functional needs and aesthetic preferences. For example, provide different layouts for the bedroom, each with various furniture configurations like different styles of beds, dressers, and chairs. By involving clients in the selection process, you increase their comfort and satisfaction with the final design.

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5 Highlight Benefits

Focus on highlighting the long-term benefits of functional design. Explain how investing in quality materials and smart layouts can save time, money, and effort in the future. Emphasize the added value that comes with a space designed to adapt to evolving needs and technologies. When clients understand that functional design can lead to cost savings and increased property value, they're more likely to appreciate its significance and embrace your expert recommendations.

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Susan Yang

CEO at Ihousey Furniture Co.Ltd │??Global Furniture Manufacturer,supplying highly professional in upholstered furniture,sofas,chairs,couches,recliners for retailers│wholesalers│distributors│importers.
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Emphasize the benefits of your design choices, focusing on how they address the client's specific needs. Highlight practical advantages such as increased storage, improved space utilization, or enhanced comfort. For instance, explain how choosing a sectional sofa with built-in storage can help keep the living room clutter-free while providing ample seating. Clear articulation of benefits helps clients see the value in your design recommendations.

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6 Build Trust

Building trust with your clients is perhaps the most crucial element in overcoming resistance. Establish yourself as a reliable advisor by being transparent about costs, timelines, and the design process. Show genuine interest in achieving the best outcome for their space, and be patient as they navigate the unfamiliar territory of functional design. As trust grows, so does their willingness to consider your expertise in creating a space that is as functional as it is beautiful.

添加您的观点

Susan Yang

CEO at Ihousey Furniture Co.Ltd │??Global Furniture Manufacturer,supplying highly professional in upholstered furniture,sofas,chairs,couches,recliners for retailers│wholesalers│distributors│importers.
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Building trust with your clients is essential for overcoming resistance. Be transparent about your design process, share your expertise, and consistently deliver on your promises. For example, if you commit to providing detailed updates on the project progress, ensure that you follow through. Trust is built through reliability, transparency, and a genuine commitment to meeting your clients' needs and expectations.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Susan Yang

CEO at Ihousey Furniture Co.Ltd │??Global Furniture Manufacturer,supplying highly professional in upholstered furniture,sofas,chairs,couches,recliners for retailers│wholesalers│distributors│importers.
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Approach resistance with patience and empathy. Understand that clients may have valid concerns or past experiences that shape their perceptions. Address their worries with empathy and provide reassurance through thoughtful explanations and evidence of your successful past projects.

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You're facing resistance from non-technical clients on design functionality. How do you win them over?

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1 Understand Needs

2 Educate Gently

3 Show Examples

4 Offer Choices

5 Highlight Benefits

6 Build Trust

7 Here’s what else to consider

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