Breaking through resistance from an external partner on sustainability requires a thoughtful, data-driven approach. Research shows that 73% of executives are more likely to support sustainability when they see alignment with business growth, according to the World Economic Forum. Here’s how to do it: -Align on Goals: A PwC study found that 76% of companies believe sustainability efforts enhance brand value, making it a powerful motivator. -Present Compelling Data: A McKinsey report shows that sustainable practices can increase operational efficiency by up to 30%, providing a strong case for collaboration. -Highlight Incentives: Emphasize the financial benefits, risk reduction, and regulatory advantages of adopting sustainability.

I believe it starts by understanding their concerns and reservations; this often involves acknowledging and respecting local business practices and economic priorities. Leveraging examples and case studies that illustrate successful sustainability efforts within the region, highlighting both environmental and economic benefits. Additionally, consider offering training and resources to help them see the practical benefits of these initiatives firsthand. Also, propose starting with smaller, low-risk projects that can deliver quick wins. Maintain patience and persistence. Change takes time, especially when breaking through established business practices.

While pursuing sustainability with an external partner, one can encounter much resistance. At the same time, effort should be made toward achieving working synergies to reduce the barriers. One can counteract bias by achieving primary objectives that both of you would agree on, allocating focused attention and actual data regarding the advantages of sustainable initiatives for a resistant partner, and appealing to financial and reputational rewards.

Start by understanding their specific concerns, whether they’re financial, operational, or strategic. Frame your proposal to address these directly, highlighting how sustainability aligns with their goals—such as cost savings, risk management, or enhanced brand reputation. Provide case studies or metrics that showcase successful outcomes from similar partnerships. Additionally, suggest a phased approach or pilot project to demonstrate value with minimal risk. Building rapport and showing empathy for their position can foster trust, making them more open to sustainable practices.

Start by aligning on shared goals: highlight how sustainability isn’t just a buzzword but a pathway to long-term value. Show them the tangible financial benefits, like reduced operating costs and enhanced asset value, that sustainable practices can bring. Be respectfully direct—frame sustainability as a smart business decision, not just an ethical one. Provide case studies or examples where similar initiatives have driven success. Emphasize that small, pragmatic changes can create a ripple effect, benefiting both parties without drastic overhauls.