We still see this resistance across the board with corporates and investors, who are still grappling with why sustainability initiatives matter and still see this as a "check-the-box" exercise! Education is key - not just for the Board, but the operation managers who are putting in the hard work to drive the impact! We need to educate on why sustainability drives resiliency in business operations and can lead to commercial value creation. Education to a broader group beyond the C-suite is key to driving alignment on engagement. With AI helping to more transparently address the monetization of impact, the more we link financial impact to sustainability levers, the greater the likelihood to see capital flows drive progress towards impact.

Uno de los principales razones por los cuales los temas de sostenibilidad no se reciben abiertamente es porque la gente ni entiende en el concepto, ni sus impactos a corto y largo plazo. Por lo tanto, al trasmitir la importancia de este concepto, y que los aportes de cada uno son valiosos , se reduce en gran medida la oposición a colaborar!

Pour amener mes collègues à adhérer au projet de durabilité, je commencerai par les écouter activement afin de mieux comprendre leurs motivations et éventuelles préoccupations. Ensuite durant nos échanges, je leur exposerai les bénéfices concrets que ces pratiques peuvent apporter à l'entreprise, notamment en termes de réduction des co?ts. Je soulignerai également l'impact positif sur l'image de l'entreprise. Enfin, je mettrai en avant l'importance de leur engagement, non seulement pour atteindre nos objectifs de développement durable (ODD), mais aussi pour assurer un avenir meilleur aux générations à venir.

To sway colleagues' opinions on sustainability practices, begin by fostering open dialogue to understand their concerns and motivations. Share compelling data and case studies that highlight the benefits of sustainability, such as cost savings, improved efficiency, and enhanced company reputation. Organise workshops or presentations to demonstrate how sustainable practices can align with their goals and responsibilities, making the benefits tangible. Encourage participation in pilot projects that allow colleagues to experience the advantages firsthand. Finally, celebrate early successes to build momentum and create a positive narrative around sustainability, reinforcing that it is a collective effort that can lead to shared rewards.