You're facing resistance from clients on IA changes. How do you navigate their pushback effectively?

When facing resistance from clients on IA revisions, it's crucial to understand their concerns and address them effectively. Here's how you can move forward constructively:

- Validate their concerns by acknowledging the discomfort change can bring and discuss the long-term benefits.

- Provide evidence with case studies or data showing the positive impact of similar IA changes.

- Offer to phase in changes gradually, allowing clients to adapt while still moving towards your strategic goals.

How do you handle client objections to new strategies? Your insights are invaluable.