You don't need to necessarily "convince" agencies of your strategy—it should be inherently known that the campaign will be successful because you are showcasing a deep understanding of their audience & goals. Always include insights from past campaign performances and common industry benchmarks. Highlighting measurable KPIs like increased engagement, conversion rates, or ROI is important. Try to demonstrate how your proposal aligns with their brand's unique positioning. Offer clear, transparent tracking methods for performance optimization, ensuring adaptability to changing market conditions. Since this is a partnership you're embarking on, emphasize your and your team's collaboration and personalized support throughout the campaign.

In my experience that resistance usually comes because you're not making the process of buying from you easy enough. Agencies are dealing with multiple client stakeholders and often multiple vendors. You can make their life easier by: - Having a firm grasp of the campaign objectives through a thorough interrogation of the RFP. - Getting to your core value proposition as quickly as possible and clearly demonstrating how it fits the brief through data and insights. - Delivering your pitch in a style and format that is most convenient to them and requires the least amount of adjusting. - Delivering on or before the deadlines.

- I agree with the article and I’ll also like to add then when it comes to knowing the right strategy, you need to understand the goals of the agency. -Understand that for your strategy to work, you both have to share mutual goals. - You also need to be solution oriented and be open to compromise

I’d align my media sales strategy with their specific goals, emphasizing how it drives measurable results like brand visibility and ROI. Using case studies and performance data, I’d demonstrate the strategy’s effectiveness and address any concerns. Offering a phased approach or A/B testing would let them see the strategy’s impact on a smaller scale, building confidence.