You're facing pushback from local teams on a global brand rollout. How can you win their support?
When rolling out a global brand, pushback from local teams can be a significant hurdle. To gain their support, you need to align your strategy with their needs and perspectives. Here’s how you can do it:
How have you managed to win local team support during a global rollout?
You're facing pushback from local teams on a global brand rollout. How can you win their support?
When rolling out a global brand, pushback from local teams can be a significant hurdle. To gain their support, you need to align your strategy with their needs and perspectives. Here’s how you can do it:
How have you managed to win local team support during a global rollout?
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To win support from local teams facing pushback on a global brand rollout, start by actively listening to their concerns and understanding their unique challenges. Clearly communicate the benefits of the global brand strategy, emphasizing how it aligns with local goals and enhances their market position. Involve local teams in the planning process, encouraging collaboration and input to tailor the rollout to their specific needs. Provide training and resources to ensure they feel confident in implementing the new strategy. Finally, highlight success stories from other regions to demonstrate the potential positive impact, reinforcing the value of the initiative.
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To win support from local teams for a global brand rollout, focus on clear communication and collaboration. Show how the global strategy aligns with local goals by highlighting benefits for their market. Involve them in decision-making, addressing their concerns and making them feel valued. Provide flexibility for local adaptations, so they can tailor the global brand to fit their unique audience. Lastly, share success stories from other regions to build confidence in the rollout's potential.
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Facing pushback on a global brand rollout can feel daunting, but I see it as an opportunity to engage and collaborate. - First, I’d set up a series of open dialogues with local teams to truly understand their concerns and perspectives. - Listening is key! Then, I’d highlight the benefits of the rollout—how it can elevate their market presence and align with local values. - By sharing success stories from other regions, I can illustrate the potential impact. - Finally, I’d invite them to co-create solutions, ensuring their input shapes the rollout. Together, we can transform resistance into excitement and ownership, creating a unified brand vision that resonates globally and locally
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1. Listen first: People resist what they don’t feel part of. Ask for their insights. You might learn something crucial about local markets. Plus, they’ll feel heard. 2. Show the why: Break it down—how does this global strategy boost local results? Use data from similar markets or case studies. Tools like Asana or Monday.com help you align everyone around these goals. 3. Customize locally: Offer some flexibility. Keep the global brand consistency, but let them tweak messaging or creative to fit local nuances. 4. Involve local teams in testing: Let them pilot campaigns and share success stories. Once they see it works, resistance fades. You’re not steamrolling them, you’re co-piloting with them—big difference!
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Engage local teams early by soliciting their input and addressing concerns. Highlight benefits of the global brand rollout, providing training and resources. Foster collaboration through regular communication, showing how local insights can enhance the overall strategy and success.
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