To win experts over to your e-learning strategy, build trust through collaboration and clear benefits. Involve them in development to foster ownership, and highlight how the strategy meets their specific needs and professional growth. Gather endorsements from respected peers to sway opinions. Keep communication transparent, informing experts of progress and challenges. Offer incentives like recognition or certification to encourage participation. Establish a feedback system where they can contribute and see their impact, demonstrating their valued expertise. Focus on collaboration, personalization, and engagement to transform critics into supporters.

Be sure you understand the problem your eLearning is being funded to solve, and the desired performance outcomes that are supposed to indicate the problem has been solved. This goes beyond learning outcomes. Performance outcomes tell you what your target population is supposed to be doing on the job whether they take your eLearning or not. If your eLearning strategy is to realise performance outcomes through practice-based interactivity, and you're getting pushback, then it might indicate you've misunderstood performance objectives OR there are hidden performance objectives—goals that your experts haven't ever expressed. It's also possible there's misalignment on how performance objectives can be realised—more content vs interactivity.

Facing pushback from experts requires a strategic approach. First, actively listen to their concerns and acknowledge their expertise. Clearly articulate the rationale behind your strategy, emphasizing its alignment with learning objectives and target audience needs. Present data and evidence to support your approach, demonstrating its potential effectiveness. Be open to feedback and willing to incorporate their suggestions, showing flexibility and a collaborative spirit. Address their concerns directly and respectfully, providing clear explanations and solutions. Highlight the potential benefits of your strategy, such as increased accessibility, scalability, and cost-effectiveness.