When renegotiating football contracts, transparency and flexibility are key to handling shifting performance expectations. For example, if a player like Marcus Rashford has fluctuating form, I'd establish clear performance metrics such as goals, assists, and fitness levels. Involving the player in setting these targets fosters accountability. To maintain flexibility, I'd incorporate performance-based incentives—like bonuses for scoring 20+ goals or achieving a certain number of clean sheets—ensuring both club and player remain aligned and motivated to meet expectations.

Evalúa el impacto del jugador en los objetivos estratégicos: - Impacto en el equipo Factores críticos de éxito (FCE) Impacto financiero - Establece un diálogo basado en métricas claras Métricas de rendimiento Transparencia en las expectativas - Incentivos basados en rendimiento Bonificaciones por rendimiento Flexibilidad en los términos - Mantén un enfoque colaborativo Involucra al jugador en la negociación Recibe retroalimentación constante

The most important thing is to assess the team's current progress and the medium/long-term plan to determine if our star player is suitable for our project or not. If we believe he isn’t, we need to explore the market to find opportunities for him and decide whether we want a replacement or not. If we believe he is, regardless of the results, we should start negotiations focusing on where we want to be in the medium term. What aspects does he need to improve to earn better or higher bonuses? Where should the team be in the short/medium term? And most importantly, what objectives is this improvement tied to? If these are not met, the contract can be altered or terminated.

It is essential to continue being flexible in response to evolving performance standards. A comprehensive examination of the player's contributions, concerning team relationships as well as statistics, will offer a strong basis for conversation. Clear communication about future objectives and planned organisational changes can facilitate successful expectation alignment.