You're facing objections on advertising ROI with your media outlet. How can you turn them around effectively?

We love tracking our partners success and can do so in many ways. But we love that we have the ability to connect the customer in front of our network, and then let our partners know how many customers went from being in front of our network and also showed up in their place of business. This gives us factual data and forecasting our partners ROI.

Use data from successful campaigns to demonstrate your outlet’s effectiveness, and tailor a solution that aligns with their goals—whether by refining audience targeting, optimizing ad placement, or adjusting creatives. Offer flexible packages or A/B testing to provide measurable results.

Working with clients to understand what they would consider 'good value' is essential. By understanding this, you can then offer deeper collaborations that could be something that not only placates any objections, but might even get the client interested in running more sustained, targeted and tailored campaigns - which in turn would be beneficial to them. Bespoke solutions could include advertorials, interactive advertisements, features, competitions, sponsorships and events - and are all ways to both deepen client involvement and interest, as well as strengthening relationships. Who knows - it could even lead to greater advertising spend with your media outlet than before.

To help your clients understand advertising ROI, you can start by explaining key industry metrics such as CTR, CPM, CPA, and conversion rates, showing how these directly impact ROI. Use industry benchmarks to provide context, helping clients understand what success looks like in their sector. Demonstrate how these metrics are tracked and optimized throughout the campaign. Provide examples of how targeted, data-driven strategies can improve these metrics and improve their ROI. Finally, show clients how regular performance reporting allows for agile adjustments, ensuring continuous improvement and maximized returns.

Use data from successful past campaigns to demonstrate your outlet's effectiveness. Tailor your solution by aligning it with their specific goals—whether that's refining audience targeting, optimizing ad placement, or adjusting creative elements for better engagement. Consider offering flexible packages or A/B testing to provide measurable results and reduce perceived risk.