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You’re facing a layoff. What can you do to prepare for it?

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Losing your job is never easy, especially if you've invested time and energy into building your personal brand as a professional. However, a layoff doesn't have to be the end of your career. You can use this opportunity to prepare for your next move and showcase your value to potential employers. Here are some tips to help you handle a layoff and maintain your brand reputation.

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Ifedolapo Ojuade, ABMP, MBA

West African Commercial Leader | Strategic Marketing Management | Data-driven Brand Builder | Global Collaborator |…
Mitushi Gupta

Top Branding Voice I Marketing I Crompton I AGL I PPO- Roca India | Nestle I Brand Management Content Creator
Philippa Haynes

I help accountants and bookkeepers to STAND OUT. Podcast co-host

1 Update your resume and portfolio

The first thing you should do after a layoff is to update your resume and portfolio with your latest achievements and skills. Highlight the impact you made in your previous role, the projects you led or contributed to, and the results you delivered. Use keywords and phrases that match your industry and target positions. Make sure your portfolio showcases your best work and reflects your brand identity and style.

添加您的观点

Ifedolapo Ojuade, ABMP, MBA

West African Commercial Leader | Strategic Marketing Management | Data-driven Brand Builder | Global Collaborator | Faculty at BMA | I help companies deliver ROI-positive Commercial Programs
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Facing a layoff is like preparing for a storm; here's your survival kit: 1. Financial Safety Net: Shore up your finances. Save, budget, and explore other income streams to weather the storm. 2. Skill Upgrade: Sharpen your skills. Invest in training or certifications to make yourself more marketable. 3. Networking Armor: Build and maintain your professional network. It's your safety net in turbulent times. 4. Emotional Resilience: Brace yourself emotionally. Surround yourself with support and practice self-care.

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Mitushi Gupta

Top Branding Voice I Marketing I Crompton I AGL I PPO- Roca India | Nestle I Brand Management Content Creator
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Maintain brand consistency across markets with clear guidelines, regular communication, and adaptation to cultural nuances. Implement a centralized strategy while allowing flexibility for localized approaches, ensuring a cohesive yet relevant brand presence globally.

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Mitushi Gupta

Top Branding Voice I Marketing I Crompton I AGL I PPO- Roca India | Nestle I Brand Management Content Creator
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Prepare for a layoff by updating your resume, building a financial buffer, networking, and enhancing your skills. Stay resilient, remain positive, and explore potential opportunities for a smoother transition.

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2 Revise your online presence

Your online presence is a key part of your personal brand, so you need to make sure it's consistent, professional, and relevant. Review your social media profiles, especially LinkedIn, and update them with your current status, skills, and accomplishments. Remove any content that might be inappropriate or outdated. Optimize your profiles for search engines and recruiters by using keywords, hashtags, and tags. Engage with your network and industry influencers by sharing valuable content, commenting, and liking.

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3 Expand your network and reach out

Networking is essential for finding new opportunities and staying connected to your industry. Don't be afraid to reach out to your former colleagues, managers, mentors, and clients and let them know you're looking for a new job. Ask them for referrals, recommendations, or introductions to their contacts. Join online communities, groups, and forums related to your field and participate in discussions, events, and webinars. Attend virtual or in-person networking events and workshops and introduce yourself to new people.

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4 Learn new skills and stay updated

A layoff can be a chance to learn new skills and improve your existing ones. Identify the gaps in your skillset and the trends in your industry and enroll in online courses, certifications, or programs that can help you fill them. Showcase your learning progress and achievements on your resume, portfolio, and online profiles. Stay updated on the latest news, developments, and best practices in your field and share your insights and opinions with your network.

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S.Huei F.

?? Multilingual Chartered Marketer in Tech | ?? Scaling Regional Growth with Agile Innovation | ?? Next-Gen AI & Low Code/No Code SaaS Integration | ???? Cutting-Edge Marketing Insights & Tech Trends |
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Soft Skills Webinars: After my team faced layoffs, we organized group webinars, handling topics like emotional intelligence, resilience, and negotiation. Apart from learning, these sessions helped in networking with professionals outside our industry and opened unique job avenues. Virtual Internships: Taking the opportunity of the layoff, we initiated group virtual internships at various digital startups to gain practical, hands-on experience anew. This move not only padded our CVs with authentic skill-building but also demonstrated our adaptability and enthusiasm during the challenging layoff phase.

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5 Prepare for interviews and negotiations

Once you start getting calls for interviews, you need to prepare yourself to impress the hiring managers and showcase your brand value. Research the company, the role, and the interviewer and tailor your answers to their needs and expectations. Use the STAR method (situation, task, action, result) to describe your past experiences and achievements. Highlight your strengths, skills, and fit for the role and the culture. Prepare some questions to ask the interviewer and show your interest and enthusiasm. Practice your salary negotiation skills and know your worth and market rate.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Philippa Haynes

I help accountants and bookkeepers to STAND OUT. Podcast co-host
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So the news may not be great but staying positive is the only way. It’s a great way of assessing your life and thinking about the next stage in your career. Do you want to continue or is there something else that floats your boat. Use the time to think carefully rather than jumping on the nearest elevator

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You’re facing a layoff. What can you do to prepare for it?

1

2

3

4

5

6

1 Update your resume and portfolio

2 Revise your online presence

3 Expand your network and reach out

4 Learn new skills and stay updated

5 Prepare for interviews and negotiations

6 Here’s what else to consider

Brand Management

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You’re facing a layoff. What can you do to prepare for it?

1

2

3

4

5

6

1 Update your resume and portfolio

2 Revise your online presence

3 Expand your network and reach out

4 Learn new skills and stay updated

5 Prepare for interviews and negotiations

6 Here’s what else to consider

Brand Management

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