During internal power struggles amid a #PR crisis, maintaining control of the narrative requires strong, unified leadership and clear #communication. Designate a single spokesperson or team to communicate externally, ensuring consistent messaging. Internally, facilitate open dialogue to align stakeholders, but enforce a clear chain of command to avoid mixed messages. Focus on transparency, addressing the crisis directly to the public while highlighting steps being taken to resolve the issue. Monitor media and social channels closely, adjusting the narrative as needed, but always sticking to key messages. Prioritize facts over emotions to maintain credibility and control. #StrategicCommunications

Keep the core team small/tight and focused. At a certain point, further opinions are simply not helpful. Let experienced people do their job and stay out of their way unless you are adding value or have been asked a specific task to perform.

Clarify decision-making authority: Assign a single point of responsibility for communications to avoid mixed messages. Encourage transparency: Keep all team members informed to prevent misunderstandings and power plays. Align on the mission: Reiterate that managing the crisis and safeguarding the company’s reputation is the collective priority.

The best approach is to manage the crisis by implementing a strategic internal communication action plan with measures of success. The action plan should entail trust building, change management, consistent sharing of common organizational goals, work with human resources to communicate clear reporting lines, develop synchronized messaging framework for the team, and ensure transparency.

When internal power struggles threaten to derail the narrative during a PR crisis, you need to step into the role of a facilitator. It’s chaos unless someone steps in and says, ‘We’re all here to have fun, let’s not ruin it.’ Think of it like coaching your team to align with a shared vision. I recommend creating a safe space for discussions—without pointing fingers—so that everyone feels heard. Once, my own marketing and PR team were at odds during a product recall, and a quick, transparent meeting got everyone back on track!