Inconsistent marketing data can be a headache, but streamlining your analytics reports is achievable with a few strategic steps.

To tackle inconsistencies in your marketing data, focus on creating a clean, unified analytics process. Here's how to get started:

• Standardize data sources: Ensure all your data is coming from verified, reliable sources.

• Implement consistent tracking parameters: Use uniform naming conventions and tracking codes across all campaigns.

• Use a centralized analytics platform: Integrate all data into one platform to avoid discrepancies and ease report generation.

What strategies do you use to streamline your marketing analytics?