Delays happen but managing them is what separates the pros from the amateurs When facing delays in delivering customized solutions, communication is key. Keep clients informed early and often to prevent frustration from building. ? Be transparent: Acknowledge the delay immediately. Clients appreciate honesty more than radio silence. ? Set new expectations: Provide a realistic new timeline—no “just a few more days” promises that can’t be kept. ? Offer interim value: Share insights, updates, or part of the solution that’s ready to keep things moving. Think of it as a preview, not a band-aid. Managing delays with clear communication keeps the relationship strong, even when timelines slip.

Be Proactive and Transparent Proactively communicate with the client about potential delays as soon as you become aware of them. Don't wait until the deadline is missed. There are very rare moments when the assertive voice is to your advantage. Using it is like slapping yourself in the face while you're trying to make progress. Be fully transparent about the reasons for the delay, whether internal factors like resource constraints or external factors like supply chain issues. Transparency builds trust. Successful negotiators often say "No" in one of the many ways we've talked about...or deflect the anchor with questions like "What are we trying to accomplish here?