Both leaders need to complement each other and have to work as stakeholders to each other, and this needs to be communicated to them at the outset as an expectation. It is a good idea to bring everyone together for an open discussion about common goals and challenges. Encourage each team to share their perspectives and concerns, fostering empathy and understanding. Focus on finding shared objectives, like customer satisfaction and revenue growth, that both sides can rally around. Create a culture of empathy by reminding the teams that they’re on the same side, aiming for shared success. By building trust and breaking down silos, you’ll cultivate a stronger partnership that drives results.

Aligning KPIs and metrics is critical to ensuring sales, marketing, and operations work toward a shared business outcome. Establishing shared performance indicators fosters accountability and clarity across teams. Additionally, leveraging sales and marketing data provides insights into trends, highlighting what’s working and areas for improvement. Collaborating on common objectives ensures cohesive efforts, driving mutual success and fostering a more unified, effective approach.

Align sales and marketing teams by establishing common goals, defining clear roles, and fostering regular communication. Develop joint strategies, use data-driven decision-making, and align incentives. Key metrics include sales-qualified leads, conversion rates, and customer satisfaction. Schedule joint meetings, share best practices, and recognize collaborative behavior. By aligning teams, you'll ensure a cohesive customer experience, improved efficiency, and increased revenue growth.

esta lucha es igual de aneja que David y Goliath, lo importante es dejar claro cual es la responsabilidad de cada uno, compartir objetivos y tener un espacio en el mes para que ambos compartan avances, marketing arrancando el mes y ventas al cierre del mes. pieza clave la comunicacion e involucramiento del lider, si el lider ve a marketing como un mal necesario que solo gasta dinero en eventos y publicidad, nunca habra buena relacion. Y al caso contrario, si el lider solo ve a ventas como los que se la pasan de viaje comiendo con clientes, no habra un buen acoplamiento. El negocio es como un restaurante, ventas es el que hace la comida y la sirve, marketing es el que disena el menu y consigue los ingredientes. ambos deben coexistir punto.