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Last updated on 2024年8月1日

You're facing conflicting stakeholders on a public policy change. How do you navigate this turbulent terrain?

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Navigating the challenging landscape of public policy changes when faced with conflicting stakeholder interests is a task that calls for strategic finesse and a deep understanding of the public administration field. You're in the thick of it, amid a sea of differing opinions, each vying for precedence. It's like being the captain of a ship where the crew can't agree on the course to set. Your role is not only to steer the ship but also to acknowledge and balance these diverse perspectives, ensuring that every voice is heard while guiding the policy towards the common good.

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Gillian Leng CBE

Healthcare adviser, speaker, international guidelines expert and experienced board member

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Dr Fiona Day ?? MBChB FFPH CPsychol

Medical & Public Health Leadership Coach | Chartered Coaching Psychologist | EMCC Master Practitioner Coach & Mentor
Luis Alcubierre

Senior Corporate Affairs and Communications Director | C-Level | Advisor | Entrepreneur | Crises Manager | Social…

1 Understand Needs

To begin your journey through this complex terrain, start by comprehensively understanding the needs, concerns, and motivations of each stakeholder. This means conducting thorough consultations , engaging in active listening , and even empathizing with their positions. By doing so, you establish a foundation of trust and respect that is crucial for collaborative problem-solving. Remember, knowledge is power, and the more you know about the stakeholders' interests, the better equipped you'll be to find common ground or to propose solutions that address the most pressing concerns.

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Gillian Leng CBE

Healthcare adviser, speaker, international guidelines expert and experienced board member
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This was not an infrequent occurrence when I was on the Board at NICE. Approaches I would take include: 1) Be absolutely clear about the basis for the proposed changes, including the underpinning evidence, any consultation feedback and the benefits of the new model. 2) Engage with the disgruntled parties, ideally with a face to face meeting. This provides the opportunity to set out the case for change, and to listen to the stakeholder arguments. 3) Following this session it may be appropriate to make some amendments to the policy to reflect the views of stakeholders, and any concessions can really help get buy in. Or, if there is no case for change, at least the stakeholders will feel they have been heard.

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Dr Fiona Day ?? MBChB FFPH CPsychol

Medical & Public Health Leadership Coach | Chartered Coaching Psychologist | EMCC Master Practitioner Coach & Mentor
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I think it comes from your listening - so that people feel heard, understood and acknowledged. We have such complex psychologies, us humans! We know we can't always get our own way but we can and do easily get polarised and dig our heels in when we feel done to and not heard...it's an emotional response that not everyone has the skills to unhook from.

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Manzoor Qureshi

Program Manager Natural Resource Management / Climate Change Gilgit Baltistan Rural Support Programme (GBRSP)
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The basic and fundamental factor in this regard understanding role of stakeholders and giving voice to the stakeholders, this action will create ownership of stakeholders on the objective. The commitment of stakeholders can increased by sharing all aspects if possible conflict in advance to get more clarity if any flaw is there in from of conflict of interest or wested interest. Discussions and deliberation on conflicts can be resolved with table talk being professional and taking care of self respect and honor for the colleagues of your stakeholders.

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Nick Munn

Assistant Director, Audit Reform at Department for Business and Trade
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You don't need to know everything about your stakeholders but you do need to know what they want, how much they want it, and if at all possible why they want it. It's important to know about stakeholders that can route around you, if they don't like how things are going - you either need to meet their needs enough to keep them on board, or deal with the consequences.

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2 Set Objectives

Once you've got a firm grasp on what each stakeholder wants, it's time to set clear, achievable objectives for your policy change. These should reflect a balance between what is desired by the stakeholders and what is feasible within the constraints of your authority and resources. Your objectives should be specific, measurable, attainable, relevant, and time-bound (SMART). This clarity will help stakeholders understand what you're aiming for and why, which can reduce resistance and build support for the policy change.

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Manzoor Qureshi

Program Manager Natural Resource Management / Climate Change Gilgit Baltistan Rural Support Programme (GBRSP)
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There can be dozens of approaches to resolve the conflicts but the most appropriate approach is to respect the rights if others, giving the voice to your counter parts, listen to them respectfully and to acknowledge their experience and good thinking. Requesting the opponents to express their point if view first.

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Luis Alcubierre

Senior Corporate Affairs and Communications Director | C-Level | Advisor | Entrepreneur | Crises Manager | Social Behavior Analyst | High-Performance Team Builder | Troubleshooter | Speaker | Mentor | Mediator
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é essencial estabelecer o que se espera alcan?ar com a mudan?a de política, identificando os benefícios n?o apenas para a organiza??o, mas também para as partes interessadas envolvidas. Ter objetivos bem definidos ajuda a criar um senso de dire??o e propósito, facilitando a negocia??o com as partes interessadas ao demonstrar como a mudan?a pode atender aos seus interesses ou mitigar suas preocupa??es.

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3 Communicate Clearly

Communication is your lifeline in this situation. You need to establish channels that allow for transparent, two-way communication with stakeholders. This will enable you to keep everyone informed about policy developments and to clarify any misunderstandings promptly. Effective communication also involves framing your messages in a way that resonates with stakeholders' values and interests, which can help in reducing opposition and fostering a sense of inclusion in the decision-making process.

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Luis Alcubierre

Senior Corporate Affairs and Communications Director | C-Level | Advisor | Entrepreneur | Crises Manager | Social Behavior Analyst | High-Performance Team Builder | Troubleshooter | Speaker | Mentor | Mediator
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Envolve dialogar abertamente com todas as partes interessadas, explicando os motivos por trás da mudan?a, como ela será implementada e quais impactos s?o esperados. Utilizar canais de comunica??o eficazes e garantir que as mensagens sejam acessíveis e compreensíveis para todos os públicos ajuda a construir confian?a e minimizar mal-entendidos. Além disso, estar disponível para responder a perguntas e preocupa??es demonstra comprometimento e respeito pelas diferentes perspectivas.

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4 Seek Compromise

Finding a compromise might feel like threading a needle, but it's often necessary when you have conflicting stakeholder interests. Look for areas where stakeholders' desires overlap and build from there. Sometimes, this may involve making concessions on less critical aspects of the policy to gain support on more important elements. The art of compromise doesn't mean everyone gets everything they want; rather, it's about ensuring that everyone gets something they value.

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Nick Munn

Assistant Director, Audit Reform at Department for Business and Trade
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I've seen a lot of instances of stakeholders becoming very fixed on a particular solution to a problem, even when "their" solution isn't necessarily in their best interests. This is a point where coming back to objectives or desired outcomes may help - what if we did X instead of Y, wouldn't that manage the risk you're concerned about? Reframing problems and offering alternatives for discussion are ways for policy professionals to make a genuine difference and find workable ways forward.

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5 Implement Gradually

Implementing policy changes gradually can be an effective strategy to manage stakeholder expectations and minimize disruption. Introducing changes in phases allows stakeholders to adjust and provides opportunities for feedback. This phased approach also gives you the chance to demonstrate success early on, which can build momentum and support for the policy change. It's like easing into cold water—one step at a time until you're swimming.

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Luis Alcubierre

Senior Corporate Affairs and Communications Director | C-Level | Advisor | Entrepreneur | Crises Manager | Social Behavior Analyst | High-Performance Team Builder | Troubleshooter | Speaker | Mentor | Mediator
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Implementar a mudan?a de forma gradual é uma estratégia prudente para lidar com resistências e incertezas. Come?ar com projetos-piloto ou fases de teste permite ajustar a política com base no feedback recebido, minimizando riscos e impactos negativos. Essa abordagem também oferece a oportunidade de demonstrar os benefícios da mudan?a em uma escala menor, o que pode ajudar a ganhar o apoio de partes interessadas inicialmente céticas. A implementa??o gradual facilita a adapta??o ao novo cenário, tornando a transi??o menos disruptiva e mais aceitável para todos os envolvidos.

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6 Evaluate Progress

Lastly, keep a close eye on how the policy change is unfolding. Regularly evaluate progress against your objectives and be prepared to make adjustments as needed. This evaluation should involve stakeholders, as their input can provide valuable insights into what's working and what isn't. Continuous monitoring and a willingness to pivot based on feedback not only improves the policy outcome but also reinforces stakeholder engagement throughout the process.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're facing conflicting stakeholders on a public policy change. How do you navigate this turbulent terrain?

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2

3

4

5

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1 Understand Needs

2 Set Objectives

3 Communicate Clearly

4 Seek Compromise

5 Implement Gradually

6 Evaluate Progress

7 Here’s what else to consider

Public Administration

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