When facing conflicting opinions on a CSR initiative, finding common ground with stakeholders is crucial. Conducting a baseline study/need assessment provides evidence-based insights that demonstrate the necessity of the intervention and aid stakeholders assess its value. At Synergie, we implement evidence-based interventions that not only align with community needs but also with our donor partners' CSR goals. By seeking win-win solutions based on evidence, we can create and successfully deliver impactful, community-oriented projects. Our expertise in social and digital innovation, along with robust tracking through our tech platforms, enhances transparency and impact while making it easier for stakeholders to track projects real-time.

First, I create a safe space for open dialogue. In my experience hearing all perspectives, especially those often overlooked is crucial. I facilitate "listening circles" where everyone can express concerns without judgment. Secondly, I utilise the power of reframing. I translate opposing views into shared values. For instance, disagreements on resource allocation can be reframed as a shared desire for impactful use of resources. Thirdly, I use "common ground mapping" - visually plotting areas of agreement and disagreement. This helps in identifying overlapping interests and potential compromises. Lastly, I engage stakeholders in co-creating solutions. By involving stakeholders in brainstorming sessions, I foster a sense of shared ownership

Before a CSR initiative even begins, a best practice would be to ensure there's been an assessment of stakeholder interests and priorities. This will be the basis of your conversations and how to select and move forward on your initiatives. Also, CSR objectives should align with business objectives, with the business' values and goals providing language where CSR objectives make sense. With all these dots connected in the first place, common ground is more likely to appear.

For any initiative or a project to be successful, it is imperative be on a common base with understanding of why- this initiative, the need which is evidence based, what- needs to be done, planned inputs, who- role each stakeholders will play, when- the time lines and finally how- detailing of review and evaluation process. All the stakeholders must be in agreement to the above points at the same time have a right to the disagreement at any point or issue that come up, be vacal about it and follow the process to resolve emicably in time. One needs to spend enough time to create this base understanding as well as process to follow to resolve any conflict if any arises to resolve it before even starting aninitiative or the project.

To find common ground with stakeholders on a conflicting CSR initiative, start by identifying shared objectives such as societal impact, brand reputation, and long-term sustainability. Facilitate open communication where each stakeholder’s concerns are heard, and focus on aligning the initiative with their core values and goals. Seek compromise by highlighting the broader benefits of the project, demonstrating flexibility, and proposing solutions that address key concerns while maintaining the integrity of the initiative.