You're facing a client skeptical of digital media advertising. Can you convince them of its effectiveness?

The scientific method is the best approach. In the case of proving media impact (and any channel of media), incrementality testing is the gold standard. Simple to execute and scientifically rigorous (if don'e properly), it will conclusively show the incremental lift of any given media channel or campaign.

I agree that digital media offers unmatched efficiency and precision in targeting specific audiences. Furthermore, the effectiveness of digital media can be validated by extensive research, just as with traditional media. However, while digital is unparalleled in efficiency, it's important to recognize that a truly impactful media strategy involves a blend of both digital and traditional touchpoints. Traditional media, though less efficient, offers broad reach and is often perceived as more trustworthy by certain segments of the audience. By leveraging high-reach, trusted traditional media alongside the precision of digital platforms, brands can build stronger brand equity and create a more comprehensive and effective media presence.

La publicidad digital ofrece segmentación precisa, permitiéndote llegar directamente a tu público objetivo, lo que aumenta la eficiencia del gasto y mejora el retorno de inversión. Además, puedes medir el impacto en tiempo real, ajustando tus campa?as para optimizar los resultados. La interactividad de los anuncios digitales fomenta una mayor conexión y respuesta del consumidor, incrementando la efectividad de las campa?as. Con el comportamiento de los consumidores cada vez más inclinado hacia lo digital, estar en medios digitales es esencial para captar su atención donde más tiempo pasan.

I once worked with a small e-commerce business that was struggling to see a return on their traditional advertising efforts. They had been investing heavily in print ads and local TV spots but were not seeing the desired increase in sales. We decided to shift a portion of their budget to digital advertising, focusing on social media platforms and search engine marketing. By leveraging the targeting capabilities of these platforms, we were able to reach a highly specific audience people. Within a few months, the business saw a significant increase in website traffic and online sales. The ability to track and analyze the performance of each ad allowed us to continually refine our strategy, ultimately leading to a much higher ROI

In my experience, digital media advertising is incredibly cost-efficient compared to traditional media. I’ve worked with clients who initially had limited budgets and were hesitant about investing in advertising. By starting with smaller budgets on digital platforms, we were able to test different strategies and channels, closely monitor performance, and adjust spending based on what worked best. This approach allowed them to see immediate results and optimize their investments in real-time. For small to medium-sized businesses, this flexibility means they can achieve significant reach and impact without committing large sums upfront, making every marketing dollar count.

Digital media advertising is not just about cost efficiency; it’s also crucial for scaling and growth, especially for startups. The ability to start with a small budget and adjust spending based on real-time performance makes digital platforms invaluable for growing companies. This approach isn’t just beneficial for promotion but also plays a key role in validating the Minimum Viable Product (MVP). By leveraging digital media, startups can gather essential user feedback quickly, enabling them to refine their product and ensure it’s truly market-ready before a full-scale launch. This iterative process helps maximize the impact of every marketing dollar, making digital media indispensable for early-stage growth.

The old adage, “We know 50% of our ad spend is working, but we don’t know which half,” is becoming obsolete with modern integrated digital marketing. Today, not only can we track the impact of our ads on a real-time basis, but we can also derive actionable insights that can be immediately implemented to enhance campaign performance. Moreover, with the integration of advanced AI technologies, automated bidding has become more sophisticated, allowing for precise adjustments that align closely with business objectives. This ensures that every dollar spent is optimized for maximum impact, further strengthening the ROI and building trust in the efficacy of digital media.

"Case studies" help demonstrate the value digital campaigns can deliver to clients who don't know how it works. Once they buy into it, it is a matter of working closely with them to ensure their objectives are met and if not, dig out the reason why, support it with insights and have a plan/roadmap to improve results.

In my experience, the ability to measure and analyze digital media campaign performance in real-time is a huge advantage. I’ve had clients who were initially unsure about the value of digital advertising, but once we started tracking metrics like click-through rates, engagement levels, and conversions, they quickly saw the benefits. This transparency allowed us to make immediate adjustments, optimizing campaigns based on what was working best. By providing concrete evidence of ROI, we were able to build trust and demonstrate the tangible value of digital media advertising, showing clients exactly how their investment was paying off.

Siempre, siempre, hay que empezar a entender al cliente desde antes para llegar mas informado, hoy en dia las herramientas digitales nos ayudan a poder tener una percepción clara de la situación de la marca, y claro tener fundamentos, esto seria el primer paso para saber el estado actual de esa marca

In my experience, digital media advertising offers exceptional creative flexibility. I’ve had clients who benefited greatly from experimenting with various ad formats—like videos, images, and interactive content. This approach allowed us to find what resonated best with their audience and adjust our strategy accordingly. For instance, one client saw higher engagement when switching from static images to dynamic video ads. This creative freedom not only kept the audience interested but also helped us better communicate their brand message, demonstrating the significant potential of digital media for engaging and effective advertising.

Prueba y error, Test A y B, todo concepto tiende a funcionar en un medio cambiante, oferta, tono, temporalidad y otros factores,

In my experience, digital media advertising is excellent for boosting brand engagement. Unlike traditional media, digital platforms facilitate two-way communication, allowing customers to like, share, and comment on ads. This interaction creates a stronger connection between the brand and its audience, fostering loyalty and building a community. For example, I’ve seen clients enhance their brand presence by actively engaging with users who comment on their posts, leading to increased customer trust and involvement. By highlighting this interactive aspect, you can show your client how digital media can effectively cultivate a vibrant and engaged community around their brand.

In my experience, digital media advertising is a key strategy for future-proofing a brand. As consumers spend more time online, adopting digital advertising now helps clients stay ahead in a rapidly evolving marketplace. By focusing on digital strategies, clients can remain relevant and adaptable to future trends. For example, shifting to digital advertising allowed one client to tap into emerging online platforms and audience behaviors, ensuring their brand stayed current. Emphasizing the forward-thinking nature of digital media reassures clients that their investment is not just effective today but also prepares them for future opportunities.

antes la publicidad tradicional buscaba llegar a los targets, uno buscaba esos productos o servicios,, ahora las marcas lo buscan a uno con las segmentaciones de acuerdo a un perfil,